Here’s How Nestle is Trying to Convince People That Maggi Still Tastes the Same: Nestle owned noodle brand Maggi is currently in its second innings in India and there is no doubt that the brand has done an excellent job in engineering its re-entry into the Indian market.
This John Players Ad Describes the Brand in Most Apposite Way: Quasar has rolled out a first of its kind digital campaign #JPJFlipographs for John Players Jeans. The agency has crafted the campaign using simple twitter image enlarging protocol to ingrain the idea of being multifaceted.
HDFC Life: The Messenger of Memories: HDFC Life has taken a strong step towards providing a new digital platform to the customers, enabling them to leave behind more than just money. The digital platform called #MemoriesForLife allows the man of the house to record little anecdotes, words of wisdom and life lessons, so that he continues to guide his loved ones in his absence.
IndiaMART Celebrates Spirit of Entrepreneurship With ‘India ki Khoj’: IndiaMART, an online marketplace, connecting buyers with suppliers, is attempting to seal its position as the enabler of business growth with its new Brand Campaign – ‘India ki Khoj’. The new campaign featuring Bollywood actor Irrfan Khan will establish IndiaMART’s value proposition of a business facilitator of India, by being the platform that powers the ‘Khoj’ for growth, success, ambitions and legacy.
IAMAI Digital Awards: Interactive Avenues is Best Digital Agency of Year: Anand Mahindra was adjudged Social Media Person of the Year at the 6th India Digital Awards presented by the Internet & Mobile Association of India (IAMAI). The Best Digital Person of the Year award was shared by Vijay Shekhar Sharma of Paytm and Bhavish Aggarwal of Ola.
Pitch Madison Media Advertising Outlook predicts Indian advertising industry to grow at 16.8% in 2016: The annual Pitch madison Media Advertising Outlook (PMAO) for 2016 predicts that Advertising industry will grow 16.8 per cent to reach Rs 51,365 crore. This is a growth of Rs 7,300 crore over last year. In 2015, the industry grew by 17.6 per cent, exceeding mid-year projections of 13.8 per cent.