Day 4 NOV 20, 2014 – Indiamart TVC launched on social media
Earlier in the day, Indiamart continued its buzz on social media and finally by the end of the day, it launched its TVC on digital first exclusively for its fans.
Exclusive TVC launch on social media: The video shows Irrfan playing his “aaram ki tune” on Indiamart while making his required purchases. It ends with a message that “Kaam Yahin Banta Hai” – work only happens on Indiamart – since it has a huge collection of suppliers. Uploaded on YouTube, the video has been shared on Facebook and Twitter prior to being aired on television and offline media.
Day 3 NOV 19, 2014 – Guess who’s coming?
With a pixelated face on, Indiamart started a contest on Twitter asking fans to guess who he was. To make life easy for fans, the brand gave some hints from his professional life. With this activity Indiamart tried to keep up the momentum on social media that it had created with #AaramKiTune.
It was revealed later in the day that the pixelated face belonged to Bollywood actor Irrfan Khan. The actor has promised his fans that he will play #AaramKiTune on social media tomorrow.
Day 2 NOV 18, 2014 – #AaramKiTune
#AaramKiTune Twitter contest: The Twitter contest is on for the second day where participants need to tag the brand and share the tune they always hum to lighten themselves. Every hour lucky winners are getting hampers. Find out more details about the contest here.
#Aaramkitune mashup video: Meanwhile IndiaMART has come up with a cool video – a mashup of people singing their favourite relaxing tunes. The fifty-second video showcases popular songs from Bollywood being sung by people across all generations and walks of life.
Day 1 NOV 17, 2014 – Getting ready
#AaramKiTune – a musical contest to kill the Monday blues starts on Twitter by Indiamart – India’s leading online marketplace connecting buyers and suppliers across the country. A contest that could win you gift hampers every hour from the brand.