IndiaMART – one of the largest online listing platforms for marketplace that matches buyers and suppliers – wants business to be fun and less stressful. With this objective, the online marketplace has launched a social media campaign called ‘#AaramKiTune’.
Yesterday – a perfect day to beat the Monday blues and kickstart your week, IndiaMART launched a Twitter contest to start with the campaign. The brand that has more than 2K followers on the network asked people to share that one song they hummed when they wished to lighten up. Playing along with the idea of relaxation, IndiaMART kickstarted its grand musical-themed contest with great fervour on social media using #AaramkiTune. Besides the brand is also gratifying lucky winners every hour.
How to participate in the #AaramKiTune Twitter contest:
1. Follow IndiaMART on Twitter – @IndiaMART
2. Use #Aaramkitune and share your most relaxing song tagging @IndiaMART
3. Bumper prizes to be won by 3 tweeps who tweet the most popular songs on the playlist
4. Consolation prizes to be won every hour by the most tweeted song tweeted last.
To get the word around, the contest has also been promoted on the brand’s Facebook page and other mediums like Radio where listeners are being made aware of the Twitter contest.
Listed below are some of the tweets creating buzz for #AaramKiTune:
— TheMissShweta (@Bollywoodarian) November 17, 2014
— IndiaMART (@IndiaMART) November 17, 2014
— Swapan Kumar Singh (@HOUSESWAPAN) November 17, 2014
— Dr.Supriya Himanshu (@Allwhatshewants) November 18, 2014
— Larissa D’Sa (@Larissa_wlc) November 18, 2014
#Aaramkitune mashup video
Meanwhile the brand has come up with a cool video which is a mashup of people singing their favourite relaxing tunes. The fifty-second video showcases popular songs from Bollywood being sung by people across all generations and walks of life. The video has been shared across social media to encourage participation through Facebook and Twitter.
The contest is live right now! Log on to Twitter and share your favourite “Aaram Ki Tune” with IndiaMART. You never know if your favourite humming tune can make you lucky!
Going further the brand wants to soar the excitement quotient around the hashtag. The idea is to create the largest playlist of relaxing music using #Aaramkitune. Stay updated with all the fun at our exclusive #AaramKiTune page (http://lighthouseinsights.in/indiamart/), brought to you in association with IndiaMART.