1. Yatra.com bets big on digital with social marketing campaign #ReliveHappiness: In an attempt to live up to its motto of “Creating Happy Travellers”, Yatra.com recently launched a campaign, #ReliveHappiness. The objective was to get people to walk down memory lane and experience their happiest travel moments all over again.
2. ShopClues traffic up by 40% since the launch of ‘Ghar Wapsi’ Sale: E-commerce portal ShopClues is focusing ‘Commute commerce’ to target those consumers who shop on their mobile phones during their commute post work. In order to tap this set of customers, the brand is also offering discounts termed as ‘Ghar Wapsi’ sale every week day at 6PM to 9PM.
3. DittoTV rolls out new brand campaign #TVBuddy; highlights Indian TV-viewing habits: DittoTV rolls out its new campaign ‘#TVBuddy’ which showcases the Indian TV viewing habit that even if they are separated by geographies, Indians always like to watch the same TV content together and sometimes, even discuss and share it. Based on this insight, in the campaign, the term ‘TV Buddy’ was coined.
4. India to have 236 million mobile Internet users by 2016: The growth story of mobile Internet in India is on the upsurge. According to the IAMAI & KPMG report, ‘India On The Go – Mobile Internet Vision Report 2017’, India is projected to have 236 million mobile Internet users by 2016. The report further projects that mobile Internet user in India will reach 314 million by 2017.
5. CenturyPly soldiers on with its strength proposition: Century Plyboards (India) Ltd, which is well-entrenched in the market, is now trying to create a sub-brand, Sainik Plywood, for the first time in the market through a TVC. The TVC, conceptualised by DDB Mudra West, seeks to capture the mind space of end-consumers and also strengthen its image among influencers (carpenters, contractors, retailers).
6. Don’t live in a blur, says Lenskart: Lenskart.com’s latest film is a satirical take on what can happen if you don’t see well. Life can hand you lemons, or in this case a dog, if your vision isn’t perfect. To avoid such social embarrassments, Lenskart asks everyone to log on to the site and get the perfect pair of glasses.