The Wire wins ‘RedInk Start-up of the Year’ Award: ‘The Wire’, a news and public affairs website, has been adjudged the ‘Start-up of the Year’ at the RedInk journalism awards instituted by the Press Club, Mumbai. The Red Ink Awards were instituted six years ago to promote best practices among journalists and encourage good quality writing, fair play and high ethical standards.
RIL leverages Facebook, Periscope &Twitter to announce Q4 results: Reliance Industries (RIL) has chosen to leverage Facebook, Periscope &Twitter to announce Q4 results. Its Q4 profits shot up by 15.9 per cent to Rs 7,398 crore. The annual consolidated net profit is Rs 27,630 crore. Retail business achieved sales of Rs 5,781 crore during the quarter up 21 % year-on-year.
Little’s plays on little ones in its first TVCs: The ad-film for the kid’s brand focuses completely on the children in the commercials, displaying simultaneously, efficient uses of the products. The jingle, “Little, little” is a pun on the brand name and is set to a lilting tune, resembling a lullaby.
Times Internet launches one-stop digital content solutions studio for brands: Times Internet, a leading digital products company, has launched India’s first all-encompassing content studio, named “[email protected]”, to providing marketers with content strategy, development and marketing solutions for their brands.
TV meets digital; Sab TV ties up with Twitter: The channel in partnership with television producer JD Majethia and Bollywood director Umesh Shukla has called in for entries i.e. stories from the common man through Twitter – #TweetAFunnyStory.
India is the most targeted Asian country for social media scams, reveals report: India witnessed an increase of 156% in social media scams with every sixth scam globally impacting an Indian, security software firm Symantec has said.
D launches new campaign – ‘Khel Se Pehle’: Glucon D has launched a new campaign emphasising the importance of proactive consumption to keep up energy levels. This campaign emphasises that it is better to load up on body glucose by drinking Glucon D before stepping out in the sun.
Ola promotes affordability proposition in its new campaign for Ola Micro: Ola has launched its new TV campaign for Ola Micro, the most affordable ride in town. The humorous multichannel campaign created by Happy Creative Services shows a series of personal moments like a young father with his little son, a boyfriend splurging over his girlfriend and friends’ night out with the visuals underscoring the affordability of an Ola Micro at Rs. 6/km as against potentially expensive pursuits with loved ones!
Park Avenue relaunches Beer Shampoo with ‘Cheers to strong hair!’ campaign by Publicis: Park Avenue has re-launched its new and improved Beer Shampoo positioned on ‘Cheers to strong hair!’ The ad shows how an urbane male takes a break from the grind of the boardroom for a tryst with nature itself.
Dentsu’s Posterscope conceptualises new campaign for Bournvita’s Badam Booster: Posterscope India, the out-of-home agency from DentsuAgeisNetwork, has launched a campaign for Cadbury’s Bournvita’s new Badam Booster Flavour. Cadbury Bournvita sought to launch this new flavour with a huge buzz in the out-of-home space and for the same they commissioned Posterscope as their OOH agency.
Google is India’s most influential brand: Ipsos: According to the study by global research firm Ipsos, Google ranks on the top and is followed by Facebook, Gmail, Microsoft and Samsung in the top five — all of which are foreign brands. While another foreign brand WhatsApp is sixth on the India’s top 10 most influential brands, Flipkart is the top ranked Indian brand at seventh place.
Juggernaut Books launches Android app with 150 paid & free books: Publishing platform Juggernaut Books has gone live with an Android app listing over 150 books that users can browse and read. Many old books like Sherlock Holmes, Mark Twain, Jane Austen etc., are available for free, with paid books starting at Rs 10.
Matrix Cellular clears air for consumers: Through a string of six TVCs, the cellular company has highlighted features of its services, trying to clarify the common misconceptions and confusions.
Indus Net Technologies acquires digital marketing company Techsu: Kolkata-based Indus Net Technologies has acquired majority stake in digital marketing company Techshu. The company under the new arrangement would be called Indus Net Techshu. With this acquisition, Indus Net Technologies, will bring to table success driven digital marketing expertise.