Looks like there is some good news for Twitter on its declining growth problem. The 140 character network which estimated its monthly active users at 255 million in April will witness growth from the Asian continent going further. According to a latest research done by eMarketer, Twitter’s user base will increase 24.4% in 2014 and growth will continue with double-digit gains through 2018.
From a regional point of view Asia-Pacific will account for 32.8 percent of Twitter users, compared with 23.7 percent in North America in 2014. However, the figures exclude China since the network remains banned in the country.
The report also mentions that the growth of Twitter will be from countries like India and Indonesia. “India and Indonesia will rise to have the third and fourth-largest Twitter populations in the world in 2014, with 18.1 million and 15.3 million users, respectively, both surpassing the UK for the first time this year for the number of users,” it said.
It further informs that the user growth in the US “is maturing” and will taper off into single digits by 2015 which now represents just over 20% of all Twitter users. “Twitter’s US user base gets outsize but appropriate attention because it accounted for nearly three-quarters of Twitter’s total ad revenues in 2013, according to company reports,” said eMarketer.
The report also indicates that Twitter still has room to grow its ad business outside the U.S. where the service takes hold in these expanding, emerging markets.
Overall, Twitter’s user base will increase by 24.4 percent to 227.5 million users in 2014 from 182.9 million last year. The research firm projected that by 2018, Twitter will grow 10.7 percent to reach almost 400 million users globally.
While the report may bring some cheer to Twitter and its investors that their quest for new users lies in emerging markets but this estimate and the forecast itself relies on different data sources than Twitter’s own reported figures. eMarketer uses some 90-plus data sources including Twitter press releases, survey and traffic data from other research firms and regulatory agencies, historical trends, internet and mobile adoption trends, country-specific demographic and socioeconomic factors in its analysis.