Telecom brand Idea Cellular has been reigning high on the brand recall ever since it released the catchy Honey Bunny song creating quite a sensation among the youth. The crazy song seems to be infectious and getting to everyone’s lips on its way. The song has garnered more than 580K views in the 23 days that it has been uploaded on YouTube!
In cashing in on its current popularity, the brand has come up with an exciting dance contest on Facebook with Idea 3G smartphones to be won. Fans have been invited to create their own steps to the Honey Bunny song, be it horse riding, crazy stunt or just go wild and the most innovative ones can win prizes.
About My Honey Bunny step
My Honey Bunny step is hosted on a Facebook app and needs you to ‘like’ the Facebook page to get started with your honey bunny step. The song is featured as a video on the app’s home page which also talks about the contest. The app seeks permissions after you click ‘share your honey bunny step’.
The next screen welcomes you with 3 tabs: Upload, View gallery and Invite friends. You can either upload your previously recorded video file or share the link to a YouTube video with your honey bunny step, through the upload tab. In addition, the upload tab also takes in your name, mobile number, email and address.
You can browse through other entries through ‘View Gallery’ and you can like or share entries too. Invite Friends enables you to invite your friends on Facebook. You can get details at the Terms & Conditions page displayed at the bottom of the app.
How cool is it?
Riding on the infectious nature of the Honey Bunny song ever since it was released this month, Idea Cellular has been occupied with promotional campaigns to popularise it even further. A full 360 degree media spread across TV, radio, outdoor and digital have been deployed to support the campaign. Getting fans to be creative on the song with ‘My Honey Bunny step’ is a clever extension to a song that has quickly gone viral.
Sometime back the Idea Twitter page had been running the ‘Who is your Honey Bunny?’ campaign where one had to dedicate the song to someone close and tag them too. The tweets were hashtaged with #honeybunny and winners got iPods and gift vouchers from Idea. From creating a catchy tune and lyrics to a dedication contest, the telecom brand had to go the ‘dance’ way as a logical extension to cash in on it.
Moreover, the app is simple with clean features and offers a smooth navigation. ‘My Honey Bunny step’ works for me for its sheer connect to the community and the ability to engage with them further. But, I’m not really convinced about the app taking in all your contact details at the time of contest submission. Also, it remains to be seen how far can it build a relevant community for Idea.
What are your thoughts on the ‘My Honey Bunny step’ contest? Do share in the comments.