Vivek Ballabh appointed General Manager – Maxus Digital for North India: With the aim to strengthen their digital team in North India, Maxus has announced the appointment of Vivek Ballabh as General Manager – Maxus Digital for North India.
LeEco partners with HCL Care Services to deliver superior services: LeEco, a global internet and technology, today announced a strategic alliance with HCL Care Services, a division of HCL Services Ltd., to deliver superior after-sales service experience to its customers. HCL Services is a wholly owned subsidiary of HCL Infosystems Ltd. (India’s premier IT Services and Distribution Company).
Idea launches its ‘Internet For All’ initiative: Aiming to connect Internet non-users and bring them online, Idea Cellular has launched an ‘Internet For All’ initiative. This program aims to empower all Idea prepaid consumers and retailers for one month of free Internet access to consumers who aren’t online, by logging on to http://i4all.ideacellular.com from their smartphones.
Thailand Tourism targets women travellers: With a view to become the premiere travel destination for Indian women and their ‘girl gangs’, the Tourism Authority of Thailand (TAT) has roped in VJ Anusha Dandekar to become their brand ambassador. TAT has also launched a new campaign targeting women travellers and unveiled their new TVC featuring Dandekar and her “girly getaway” to Thailand.
Vivel tells women not to make any workplace compromises: The TVC, conceptualised by L&K Saatchi & Saatchi, presents an everyday situation faced by modern day Indian women at the workplace and tries to communicate the brand message that every gaze, every thought that suggests women being weaker or less than equal needs to be shattered.
Eros Now and Micromax form strategic partnership: Eros International has announced a strategic partnership between its cutting edge OTT digital platform, Eros Now and Micromax Informatics Limited to bring endless entertainment to Micromax consumers.
Pokkt sells reward-based ad platform to focus on core mobile video ads: Mobile video advertising startup Pokkt.com has sold its reward-based Android app, Pocket Money, to Japanese mobile marketing company Adways Inc. for an undisclosed sum.
Times Group and Vice Media are partnering to launch Indian edition of VICELAND: Times Group and Vice Media have announced a partnership to launch an Indian version of Vice. The partnership will also launch television brand VICELAND as paid TV network in India. Vice will be opening a new bureau and production hub in Mumbai and will create original content to be distributed across television, mobile, digital and linear platforms in the region.
UpGrad ropes in Rajeev Sharma as Digital Consultant: UpGrad, an online higher education platform has roped in Rajeev Sharma, Digital Transformation Consultant, for developing an industry relevant Digital Marketing Program. He was the former Head of Digital at JWT.
Naukri.com Asks ‘Getting What You Deserve?’ in New Campaign: Naukri.com has unveiled its new TVC, ‘Getting what you deserve?‘ addressing the comfort zone of employees and asking them to look for better job opportunities in the market. Created by JWT, the TVC aims to question the customers if they are getting what they are capable of from their employer.
Sri Adhikari Brothers to launch comedy shows exclusively for digital: Sri Adhikari Brothers Group (SAB Group), an Indian production house and broadcaster, has partnered with handset manufacturers, telecom firms and online video aggregators to launch its new comedy programs in July under Happii-Fi brand.