Cricbuzz, Hotstar thrive as digital sports content gains popularity: Star India, which has the digital rights of the IPL till 2017, has already claimed that Hotstar, its over-the-top (OTT) video player, has seen a “record-breaking viewership and engagement on the Internet”.
Koovs Plc confirms strategic investment by HT Media: Lifestyle e-commerce firm Koovs Plc has confirmed a strategic investment in the company of £3 million (before expenses) by HT Media Limited, through 1.2 crore new ordinary shares at a price of 25 pence per ordinary share.
Get the real aroma with Tata Sampann Masale: With its recent campaign ‘Aaj ka masaledar sach’, the Tata Group aims at increasing consumer awareness about the quality of spices and its masala brand, Tata Sampann. And who else can tell it better than renowned chef Sanjeev Kapoor.
Paytm launches commercial to strengthen brand: McCann and Flying Saucer Pictures have created a new advertisement for Paytm to bring out the features of the pay wallet.
Idea Cellular gives 4G push with ‘BiggestSmallChange’ campaign: The latest entrant in the 4G race, Aditya Birla Group-owned Idea Cellular, recently launched their maiden communication titled #BiggestSmallChange. The ad conceptualised by Lowe Lintas highlights the benefits of their 4G service – like high-speed, great quality, video calling, live-streaming and others.
Resultrix co-founder sets up PivotRoos: Shibu Shivanandan, one of the co-founders of Resultrix (now acquired by Publicis Groupe) who quit the agency in February 2016, has announced the launch of his independent digital marketing firm PivotRoots. PivotRoots is a full-service digital marketing agency Powered by Data & Technology; Fueled by Design Thinking.
42% Indian smartphone users unaware that video ads consume data: nanu survey: Mobile VoIP app, Nanu, unveiled interesting facts about mobile data consumption patterns in India. The survey conducted over three days, witnessed participation from 14,154 Indians, from 23 key states, using smartphones with data connectivity.
Entertainment and media industries to cross $40,000 million by 2020: PwC Report: India’s entertainment and media sector is expected to grow steadily over the next four years as per PwC’s Global Entertainment & Media Outlook 2016-2020. The industry is expected to exceed US$40,000mn by 2020 growing at compound annual growth rate (CAGR) of 10.3% between 2016 and 2020.
Indian Advertisers Looking to Score Big With Euro Cup: Do you want to buy a flat? Contact football legend Zinedine Zidane. For your next car, Argentine soccer star Lionel Messi will help you take a decision. With Euro Cup just round the corner, Indian advertisers are looking to score a big win.
Mattel’s Seema Chawla Joins Reliance Retail as CMO: Seema Chawla, Head Marketing, Mattel Toys has moved on from the organization and joined Reliance Retail as Chief Marketing Officer, e-Commerce Lifestyle and Fashion segment. Sources close to the development have confirmed the news to AdAge India.