A film conceived, shot and edited by machines: On June 23, Saatchi & Saatchi will unveil the 26th edition of their New Directors’ Showcase (NDS). The Showcase that started in 1991 features the very best new directing talent from around the world and provides a platform for short films, commercials, animations and promos. This year at The Showcase, held on a global stage at Cannes Lions International Festival of Creativity, Saatchi & Saatchi will reveal a film conceived, shot and edited by machines. The film will debut on the anniversary of Alan Turing’s birth on June 23, 1912.
Working on Internet of Things platform: Tata Teleservices: Telecom major Tata Teleservices is working on a platform for the Internet of Things (IoT) segment, a senior company official said.
Ad-tech platform Jivox raises $6 mn from US-based brand-tech firm, others: Bangalore- and California-based Jivox Software India Pvt Ltd, a multi-screen interactive advertising technology company, has raised $6 million (about Rs 40 crore) from investors led by brand-tech group You & Mr Jones and its founder David Jones, former global CEO of advertising conglomerate Havas.
Amazon most preferred platform with highest brand recall: Nielsen report: According to the latest Nielsen report, Amazon is the most preferred e-commerce website among the sellers, with the highest top of the mind recall. It is followed by Flipkart and Snapdeal among the other main players.
Publicis Groupe launches Drugstore in India: Publicis Groupe, after successfully launching the Drugstore in London, Sydney, Johannesburg and Zurich, will now officially start the first Drugstore edition in Asia in India to be based in Mumbai.
Vh1 to help advertisers with customised solutions through Vh1 All Star: Vh1 has started a new initiative Vh1 All Stars, which is a strategic programme for the benefit of advertisers and brands across the country. A never done before programme by any other channel, Vh1 All Stars aims to provide customised solutions to clients and brand campaigns taking their message to the relevant target audience across on-ground outlets spanning 60 cities.
ICICI Prudential launches “Whats Your Number” Campaign: ICICI Prudential Mutual Fund has launched a new campaign ‘Whats your number‘. ICICI claims that it has designed the campaign to fulfil the target audience’s goals and dreams within a time frame.