ICICI Lombard plays on owners’ fear, Urban Ladder revamps brand identity

Indian digital news - ICICI Lombard captures the reactions of people upon finding scratches on their bikes, for the promotions of its two-wheeler insurance, Urban Ladder's revamped tagline is ‘Let’s Create’, and more

ICICI Lombard plays on owners’ fear to push for two-wheeler insurance cover: ICICI Lombard General Insurance and iProspect, the digital agency from Dentsu Aegis Network, have collaborated to execute a unique digital video that plays on fear. The two-and-a-half minute video captures the reactions of a handful of people from different age groups, genders and backgrounds, returning to a two-wheeler basement parking after a couple of hours only to see huge scratches on their respective bikes.

Urban Ladder revamps brand identity; will be available on Amazon & Flipkart: Urban Ladder, the furniture and home décor brand has recreated its brand identity with a new logo and tagline and is opening up new distribution channels to reach out to new customers. The brand’s new tagline is ‘Let’s Create’ and its new brand logo is intended to be a representation of an empty canvas, has been developed in-house by Urban Ladder’s creative and brand team.

Droom pushes ‘Orange Book Value’ in its Diwali spot: Droom has rolled out its mega marketing campaign titled ‘Resale Ka MRP’ to promote its Orange Book Value, an algorithmic pricing engine. The idea behind the logo is that the price of used vehicle should be same for seller and buyer, reducing the negotiations between them and OBV provides that required pricing standard.

Outbrain expands its network across India’s growing finance category: Outbrain, the content discovery platform, has revealed  the significant leadership it has gained across its publisher network in the Finance category. Over the past 12 months names like: Moneycontrol, Business Standard, the Outlook Group including Outlook Money, Financial Express, The Hindu Business Line, and Businessworld have joined its impressive partner base of premium publications in India.

Hootsuite announces partnership with social advertising leaders: Hootsuite has announced partnerships with six leading technology and services solutions for social advertising. Hootsuite now offers the largest social advertising ecosystem of any social media management platform. These partnerships will enable Hootsuite customers to complement their organic social media efforts with optimised social advertising campaigns to drive business results.

AdLift bags digital media mandate for ASICS India: Digital marketing agency, AdLift has won the digital marketing mandate for leading sports shoes and active wear brand ASICS. AdLift bagged the coveted contract after a multi-agency pitch. AdLift will manage content across digital media platforms, search engine optimisation (SEO), and website management and maintenance as per the mandate. 

JWT appoints Pinaki Bhattacharya as National Planning Director: Pinaki Bhattacharya has been appointed National Planning Director of J Walter Thompson India. Bhattacharya has been with J Walter Thompson for over six years now and in his last role as Senior Vice-President and Executive Planning Director, he has been the planning lead on many of the marque brands in the Delhi office.

Vidooly’s AI platform tracks videos on social media for content creators: Video analytics startup, Vidooly has launched a platform called Launchpad which will track video performance across YouTube, Facebook, Instagram, Twitter and Vine through artificial intelligence (AI). Vidooly says that its AI technology is patent pending and that the service targets content creators with less than 5,000 subscribers. Launchpad’s big data will recommend content creators with content creation strategies and techniques for YouTube and other social media platforms.