Pinterest Taps Millward Brown to Offer Brands New Metrics for Campaigns: Pinterest said Monday that it will begin telling many U.S. advertisers how their Promoted Pin campaigns on the image bookmarking platform affect objectives such as brand awareness, favorability and purchase intent, using research by Millward Brown Digital.
Marketers Spend More in Digital Video Because of NewFronts, IAB Study Says: Marketers plan to increase ad spending on video created specifically for digital media by 50% this year to $4.5 million, the Interactive Advertising Bureau said in a new report Monday as the Digital Content NewFronts began.
Samsung Bedtime Virtual Reality Stories: Samsung Electronics is road testing Samsung Bedtime Virtual Reality Stories, a virtual reality story environment where parents and children can see and interact with each other for an immersive, shared experience. This prototype technology developed by Samsung is being tested with select families across the UK to establish the benefits virtual storytelling can give to families who cannot always be in the same place for a bedtime story.
Nestlé Reintroduces Dreyer’s Ice Cream to the World With Campaign Featuring Real-Life Families: Dreyer’s has long been a steady presence in your neighborhood supermarket’s ice cream aisle, but a new campaign from Goodby Silverstein & Partners aims to reintroduce this classic brand of sweets to the public at large with a very simple message: Togetherness.
BuzzFeed Is Now Getting 7 Billion Content Views a Month: BuzzFeed’s message to advertisers and buyers during its hour-long presentation was straightforward: Our content—about 600 produced pieces a day—gets a ton of views, and you should sponsor it.
IBM’s Watson Helped Fashion House Marchesa Design a ‘Cognitive Dress’ for the Met Gala: IBM’s Watson is set to make a splash on one of fashion’s biggest stages: the Metropolitan Museum of Art’s annual gala. IBM teamed up with design house Marchesa to create an interactive dress, which will debut tonight on the Met’s red carpet alongside fashion luminaries and celebrities including co-chairs Anna Wintour, Taylor Swift and Idris Elba.
Vimeo makes a deal to help it take on YouTube by offering creators more money: While Vimeo has actually been around for a little longer than YouTube, the video streaming site has never enjoyed the same level of popularity, despite often adding new features first. Now instead of fighting the video streaming giant on its own terms, Vimeo plans to attract independent creators by simply offering them more money, and it’s bringing in some outside help to do that.
Here’s How Much Advertisers Have Increased Their Digital Video Ad Spending: The growth of online video has been well chronicled. Beginning this morning and continuing for the next two weeks, some 39 digital video players will try and persuade advertisers and media buyers to continue spending on digital.