Tina Fey congratulates millennials for grown-up firsts in AmEx’s latest campaign: Did you recently throw your first-ever dinner party? Don’t be surprised if Tina Fey congratulates you on Facebook or Instagram for the achievement. The actress and comedian is the face of American Express’ humorous new social campaign “Everyday Congrats,” aimed at older millennials facing important life milestones, like getting a promotion or moving in with a significant other for the first time.
How Odyssey helped Victoria’s Secret are rethink branded content for millennials: The narrative is familiar. Brands are becoming publishers and publishers are scrambling to serve brands, but on a web that’s increasingly personalized it takes more than a publisher’s megaphone for brands to reach an audience. Social media platform Odyssey has built a network of influential creators to bridge the gap.
Brands turn to WeChat influencers to reach Chinese consumers: If advertisers in the U.S. are unclear on how much to pay social media influencers, the landscape is even murkier in China, especially on the popular messaging app WeChat. WeChat has more than 762 million monthly active users, but the closed network is a hard nut to crack for many marketers. So influencers, called “key opinion leaders” over there, are a shortcut for brands to build a personal connection with their audience on a platform that fans trust.
Second Life Toys – Transplants for Children: Second Life Toys, a Japanese campaign raising awareness of the need for transplants for children, has won Gold at the Clio Awards. Working with Japanese organ transplant group Green Ribbon Campaign, Dentsu creatives developed “Second Life Toys”, an online project and design campaign featuring soft toys brought back to full functionality through the donation of limbs from donated toys.
Why Vox Media Is Embracing New Platforms Like VR and 360 Video: Following his keynote panel with Publicis Media CEO Steve King Thursday morning at the Dmexco ad tech and marketing conference in Cologne, Germany, Jim Bankoff, chairman and CEO, Vox Media, sat down with Adweek to discuss some of the key themes driving Vox Media’s vision for the future and its growth.
Twitter Just Made It Easier to Find Out Which Brand Accounts Provide Customer Support: Today, it’s taking another small step in that direction by making it easier for consumers to locate the right account for acquiring such help. Many brands have multiple accounts to take care of communications for their many product lines or departments.
IBM appoints first-ever CMO: To fill the century-old void, IBM has hired Michelle Peluso as its first-ever chief marketing officer. Peluso comes to IBM from Technology Crossover Ventures, where she was a venture partner.
How Business Insider attracted 230,000 Line followers in two weeks: Business Insider landed on Japanese messaging app Line two weeks ago. Since then, it has grown its following to nearly 230,000, amassing 35,000 followers in the first 24 hours.
Why Facebook embraced the ad network model: The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, building an ad network that is a $1 billion business with 3 million advertisers and an undisclosed number of publishers, and it’s growing by rejecting many of the beliefs held sacred by the ad tech world.