‘I heart me’ says Alia Bhatt to girls in new Blush video, CaratLane pioneers a virtual jewellery try-on feature

Indian digital marketing news - Alia's 'I heart me #ByeByeProblems' video, for Garnier, tells girls to love themselves, CaratLane's virtual 3D jewellery Try-on app provides a life-like immersive try-on experience, and more

“I heart me”: Alia Bhatt to girls in new Blush video for Garnier: Blush a YouTube channel by Culture Machine, recently released a video featuring Bollywood actress Alia Bhatt in association with Garnier and her upcoming film Dear Zindagi. In the video titled I Love Me #ByeByeProblems, Bhatt gets on a video conference with her two girlfriends, and tries hard to get them to meet up.

CaratLane pioneers a virtual jewellery try-on feature: CaratLane introduced the world’s first virtual 3D jewellery Try-on app. The app uses facial recognition and 3D imaging technologies to provide a life-like immersive try-on experience for customers to discover a range of jewellery designs, try on earrings and buy jewellery

RaymondNext.com unveils launch campaign ‘Wear Your Mind’: RaymondNext.com has unveiled the all-new launch campaign ‘Wear Your Mind’. This campaign comprises a thematic film which shows the modern man’s seamless transition from ‘leisure weekend’ looks to ‘casual evening’ and ‘wedding and festive’ looks with poise.

Jugnoo’s ‘No Cash November’ campaign gains momentum amidst demonetisation: In the midst of the recent demonetization of Rs. 500 and Rs. 1000 bank notes in India, Jugnoo witnessed an unprecedented growth in transactions executed using digital wallets. The auto-rickshaw aggregator, which is currently operational in over 40 Indian cities, has registered an increase of up to 80 percent cashless transactions across all locations via its platform.

Nitin Pradhan joins Publicis Capital Delhi as Head of Creative: Publicis Capital Delhi recently announced the appointment of Nitin Pradhan as head of creative. Pradhan, a veteran in the industry, has in the past worked with Mudra, Ogilvy, Leo Burnett, McCann, JWT and his last stint was as a director with Curious Films.

UPL gets children to spell out significance of farming: UPL, a company that provides agricultural solutions, has rolled out a film conceptualised by Famous Innovations. It promises to put ‘Farmers First’.

Rentickle.com appoints LIQVD ASIA as its digital performance agency: LIQVD ASIA has bagged the digital performance marketing mandate for rentickle.com that provides furniture, appliance, and other home furnishing essentials on rent in Delhi, Gurgaon, Noida, Faridabad and Hyderabad.

Andrew Clarance now multimedia editor at HuffPost India: HuffPost India seems to be continuing with a string of appointments as Andrew Clarance has joined the website in the capacity of multimedia editor. Exchange4media has learnt that Clarance made the move late last month alongside Shivam Vij and Rukmini Shrinivasan.

Express Group to further expand InUth team: Merely two months after the launch of InUth, The Express Group is all set to further expand the team of its video-driven website. Billed as “the homepage of Indian millennials”, InUth went live on October 10. Initially, the website’s staff consisted of 15-20 multimedia journalists with an average age of 24.

QuikrJobs urges job seekers to ‘be smart’: QuikrJobs, online hiring platform has launched ‘be smart’ campaign as a proactive step to help ensure that job-seekers have a safe and smart job-seeking experience on the platform. It includes safety tips that help identify fake job offers and also advises against making any form of payment to a recruiter, in order to secure a job.