Jeevansathi.com Takes a Fresh Approach to Online Matrimony in its New Ad Campaign: Jeevansathi.com, a leading online matrimony portal and a part of Info Edge, has donned an all new brand positioning – ‘Be Found’ with its latest campaign. The brand, which positioned itself as ‘We Match Better’, has now made notable amendments into its marketing and advertising strategies.
Aegon Life Insurance Focuses on Simiplicity in its New Spot: Aegon Life Insurance has launched a new integrated campaign that focuses on simplicity and ease of buying its products. This multimedia campaign is completely bereft of the usual play of safety, security, emotions and a better future for the insured and their dependents.
Ceat spins grip-ping SUV tyre stories: Conceptualised by Ogilvy & Mather, the campaign takes viewers through a story narrated by a child on a trip with his father in their SUV.
Vishal Maheshwari to head Vuclip India: Vuclip, which provides video on demand (VOD) service for emerging markets, has announced the appointment of Vishal Maheshwari as Country Manager for India. The appointment comes at a time when Vuclip is on course to launch its new Over-The-Top (OTT) video streaming service in India.
Dentsu Aegis launches Fountainhead-MKTG in India: The recent acquisition of Fountainhead Entertainment by the Dentsu Aegis Network signals an aggressive move for the group towards being a full service offering of marketing services here in India. Fountainhead Entertainment, is a 20-year-old experiential marketing and events agency with over 200 employees and offices in Mumbai, Delhi and Bangalore.
HT Media’s digital revenues grew 43% YoY to Rs 38 Cr in Q3FY16: Media company HT Media has reported digital revenues of Rs 38.21 crore for the quarter ended December 31, 2015, registering a 43.38% growth from Rs 26.65 crore in the same quarter last year. On a quarter-on-quarter basis the digital segment grew 12.68% from Rs 33.91 crore in the preceding quarter.
Motorola takes the competition head on with #MotoFaceOff campaign: Motorola rolls out new digital campaign #MotoFaceOff to stir up hype around the launch of its premium phone – Moto X Force.