HT Media Limited, one of the India’s foremost media companies continues its foray in the Internet space. The mobile marketing unit of HT Media, HT Mobile Solutions has acquired Webitude, a social media organization based in Gurgaon, for an undisclosed amount.
With this latest acquisition, the company has also announced its intention to offer strong digital solutions that leverage the combined power of mobile and social media, under an umbrella brand Digital Quotient that will operate with the mantra ‘Go Mobile, Get Social.’
Going forward the four year old social media agency would be a part of the Digital Quotient. The acquiring will obviously bolster the new brand since Webitude has served more than 50 brands with the likes of Cleartrip, Intuit, Digivive, Slice, Karbonn Mobile and Himalayan.
Speaking at the occasion Vinish Kathuria, COO, HT Mobile Solutions expressed that,
“The Indian digital marketing landscape can be summarised by three major trends – explosive growth in mobile usage, social media and video consumption. As Digital Quotient, we’re going to be able to offer our clients a rich array of solutions across mobile and social media, and leverage the power of multimedia to help establish a strong, meaningful connect with consumers.”
The news is big news for the social and digital market as bigger conglomerates are showing interest in the market. The trend is growing; in May 2013, Japanese advertising firm Dentsu had acquired 80 percent stake in digital agency Webchutney for an undisclosed amount. In fact in August 2012, Dentsu had also acquired a 51 percent stake in Mumbai-based Indian advertising agency, Taproot India.
Webtitude is now looking forward to leverage the scale and the mobile acumen of the HT group. A thought that was expressed by Santosh Kumar, Co-Founder of Webtitude,
“Santosh Kumar, Co-founder, Webitude said ‘We are looking forward to leveraging the scale and the mobile acumen of the HT group to take our offerings to the next level. While we will retain our identity as Webitude and continue to operate our agency business, we will now also operate as part of the larger group Digital Quotient – where social and mobile will together drive exponentially higher value.”
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