HP gifts family to those who have none, Mirum India bags digital duties for ATE

Indian digital marketing news of the day - HP connected an orphanage and an old age home through a video call, creating a new family, Mirum India will be overhauling the web presence of A.T.E. and managing all their social media, and more

HP gifts family to those who have none: The initiative, conceptualised by BBDO Delhi, saw HP connecting an orphanage and an old age home through a video call and creating a new family. It later gifted them laptops so that they can remain connected forever.

OLX’s new app is simple yet cool and trendy: The latest brand campaign conceptualised by Lowe Lintas brings out the features of the new OLX App in a contemporary and aspirational manner and drive greater brand connect with the youth.

Mirum India bags digital duties for ATE: A.T.E. Private Limited, the 75-year-old engineering group, has appointed Mirum India as its digital agency. As part of the mandate, Mirum India will be overhauling the web presence of A.T.E. and managing all their social media-related actives. Mirum India will also act as the media planning and buying agency for the group.

WhatsApp to stop sharing user data with Facebook in the UK: WhatsApp has stopped sharing data with Facebook in the UK for the time being, following an investigation of these charges by the Information Commission, UK’s data protection regulator, reports Wired. The UK regulator said that it wants the users to ‘be given an unambiguous choice’ before Facebook starts using their information and the chance to change that decision in the future.

SM Talha Nazim joins Innocean Worldwide India as Senior ECD: Innocean Worldwide India the Indian arm of the Seoul headquartered communication network, recently hired SM Talha Nazim as senior executive creative director. Previously Nazim worked with Ogilvy India for almost three years as senior creative director.