Minneapolis-Based Startup Nabs $3 Million To Offer Brand-Sponsored Online Courses: Content marketing startup The Big Know announced this week it has scored its first investment funding — $3 million — to help brands create courses that consumers want to take.
Foursquare CEO Dennis Crowley Steps Aside, and COO Jeff Glueck Is Elevated to Top Spot: Foursquare co-founder Dennis Crowley has stepped aside as CEO of the company, and he’s been replaced by Jeff Glueck, who has been the tech player’s COO for 18 months. Crowley will serve as executive chairman of the 7-year-old mobile app.
Which Publishers are Winning on Facebook? HuffPo and BuzzFeed take the Lead: A Newswhip report analyzed the top English-speaking Facebook publishers in December, finding a pretty large change in results from our last report. It seems that most older sites with established followings won the engagement race this time around. This kept Huffington Post and BuzzFeed in the lead, with a Facebook engagement total (encompassing Likes, shares, and comments) of 32.4 million and 26.4 million respectively.
Alan Rickman and the Tortoise: Alan Rickman in December 2015 lent his voice to “This Tortoise could save a life”, a viral video campaign designed to raise funds for Save the Children UK and Refugee Council. The idea was simple, take a popular online meme, add a celebrity voice, and donate Google advertising to two significant charities.
Parents use Facebook on mobile 1.3 times more than non-parents, study says: According to a Facebook IQ study, parents are spending 1.3 times as much time on Facebook through mobile devices than users without children. The fact is that today, mobile devices and social networks are as much a part of parenting as book bags and minivans.
Havas Worldwide hires Todd Martin to lead digital growth in Asia: Havas Worldwide has appointed Todd Martin as regional digital director and as the lead for its digital acceleration, technology and innovation unit Havas Drive.
How Urban Decay gets its 4.1 million Instagram followers to shop: Like many brands, makeup company Urban Decay has tried to grow its social presence. But spreading its brand across so many channels can lead to a fragmented experience for consumers.