A blog is like a crop that takes time to grow and if nurtured well reaps a good harvest. Alas! Only very few have the patience to take it further. I had shared the same thought in a conference with a group of financial experts recently. In the discussion, one of the gentlemen who had started blogging recently was concerned that not many people were reading it. So how will people come to know about my blog? A very relevant question that often pops up in the mind of beginners and a year ago I had the same question too. Over the course of time I have implemented a few ideas to solve this, which would be a great idea to share and might work for you too.
1. Start Blogging: This is the simplest thing that you can start doing. Select an objective and start blogging. There is no point in standing in a corner and thinking. So without much ado, start blogging because the more you wait the more time it will take to reach out to people.
2. Choose a better blogging platform: Selection of a good blogging platform is most essential. From my experience, WordPress is good for professional blogging. I have used it for more than two years and till day I have not found any other blogging platform better than it. Some have the notion that WordPress is for techies but let me tell you I am not a techie and these days it’s all about a few clicks and your blog is hosted on your domain. It doesn’t take much of an effort and the huge plugins collection makes life easy.
WordPress also helps in SEO if you install plugins such as Yoast , All in One SEO, etc. Nevertheless your content will always be the first criteria for SEO but these small things help search engines to rank your blog high over time and will help people to land on your blog more often.
3. Post Content Regularly: Posting content regularly will not only motivate you to be glued to your blog but it is good for the search engine crawlers that crawl on your blog. With time, crawlers will do it more often and your blog will climb the stairs of the search page. In other words, it will give you more visibility and more people will be aware of your blog.
SEE ALSO : How To Create Regular Content For Your Blog?
4. Register your blog on Blogging Directories: This really helps but don’t go on a wild frenzy registering on all the sites that are present on the planet. Commonly bloggers register their site on Technorati but then find if you have one present locally. I had registered earlier with BlogAdda and IndiBlogger as they are the blogging directories focused on Indian blogosphere. Over the years I have participated more on Indiblogger for definite choices of ease of use, more number of bloggers, more engagement, etc. So register your blog on blogging directories and get ready to be found by fellow bloggers.
TIP: Choose your own blogging directory and keep an eye on how it is helping you but don’t register on all the directories present on this planet.
5. Share it on your Facebook fan page: If you don’t have a Facebook brand page for your blog then give a thought to creating one. Not only you could share your blog posts on your brand page but even look for building a small group of like-minded people. Facebook has worked well for our blog as it is one of the most popular networks in India and initially lot of people came to know about my blog via my posts that were shared on the network.
TIP: Avoid using automated apps for sharing content for the simple reason that neither Facebook likes it nor would your community like it.
6. Share it on relevant LinkedIn Groups: LinkedIn Groups is the most powerful thing to happen on LinkedIn. Initially I used to share only on my LinkedIn profile but after a while I joined a few relevant groups that were focused on Social Media, Digital Media and groups local to the place from where I am based out. Not only were people aware of my blog but with time I have also generated some positive leads. So don’t give LinkedIn Groups a miss!
TIP: Make sure that you participate in discussions and along with sharing your posts, make sure you mix it with some other interesting content that you come across.
7. Integrate Your Blog into your signature: I believe that most of us use a signature with our outgoing mails. So it won’t be a bad idea to add your blog link with the signature. I am sure it will generate few more eyeballs and people would come to know about your efforts.
TIP: Make sure you provide a working link. I have seen that most of the times people add links that either don’t work or land up somewhere else.
8. Have it on your business cards: Having your blog links on your business cards is a must. So like you have it on email signatures, make sure you have them on business cards. It will again help people from your professional community to know about your efforts.
9. Don’t miss offline meets: In the age of social media, offline meetups still hold strong. We should try and bring synergies between the online and offline world. So don’t miss out on any opportunity on offline meetups. These meetups will be a great place to tell people about your blog and don’t forget to carry business cards.
TIP: Don’t just pitch your blog otherwise you would be considered a salesman and avoided. So be smart and try to do it rationally.
10. Guest Posts: This still works for me and will work for any other blogger in this world. My traffic has always increased whenever I have done guest posts on other blogs such as Pluggd.in and Tech In Asia. So make sure that you don’t miss doing this.
TIP: When doing guest posts, make sure you choose blogs that have a similar objective and their reach is obviously wider than yours.
Have I missed out any other interesting way, then please do share.
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