How To Design News Brands For Millennials #SXSW

John Avlon and Mike Dyer lead a panel conversation about the changing nature of news brands and best practices for connecting with a Gen X & Gen Y readership

Mike_Dyer_SXSW_2015

In the age of listicles, are the Gen X and Gen Y interested in consuming news? How can digital first news organizations get the attention of the younger generation? Day three started at SXSW Interactive with The Daily Beast’s Editor-in-Chief John Avlon and Chief Digital Officer Mike Dyer leading a panel conversation about the changing nature of news brands and best practices for connecting with a Gen X & Gen Y readership. (Read more about day one and day two at SXSW Interactive)

Listed below are the curated insights pulled from Twitter of the hour long talk.

Growth of The Daily Beast

News consumption by  millennials

Breaking news and social media

Image credit: Twitter