In the age of listicles, are the Gen X and Gen Y interested in consuming news? How can digital first news organizations get the attention of the younger generation? Day three started at SXSW Interactive with The Daily Beast’s Editor-in-Chief John Avlon and Chief Digital Officer Mike Dyer leading a panel conversation about the changing nature of news brands and best practices for connecting with a Gen X & Gen Y readership. (Read more about day one and day two at SXSW Interactive)
Listed below are the curated insights pulled from Twitter of the hour long talk.
Growth of The Daily Beast
.@thedailybeast has 20 million uniques a month. Grew 52% over the last year. #newsbrands #SXSW
— Charo Henriquez (@charohenriquez) March 15, 2015
Over the last year @thedailybeast has gone down 13 year in avg user age due to increase in millenials. #newsbrands #SXSW
— Charo Henriquez (@charohenriquez) March 15, 2015
.@JohnAvlon & @MikeDyer from @thedailybeast: our bread & butter is “politics, hollywood & war.” #newsbrands #SXSW
— Adam Conner-Simons (@aconnersimons) March 15, 2015
.@JohnAvlon: Political apathy is a myth – @TheDailyBeast‘s top 2 verticals are entertainment & world news. #newsbrands
— Adam Conner-Simons (@aconnersimons) March 15, 2015
News consumption by millennials
Millenials want independence in reporting. Trust in news goes down as partisan media goes up over the last decade. #newsbrands #SXSW
— Charo Henriquez (@charohenriquez) March 15, 2015
Google ranked as more trustworthy for news than any traditional #newsbrands. “We view them as an impartial authority.” #SXSW
— Adam Conner-Simons (@aconnersimons) March 15, 2015
The web is not a brand forward place. We must do something different to attract millennials..#sxsw #newsbrands
— Lee Horwich (@lhorwich) March 15, 2015
#Millennials actually do care about news, but when it feels like they are being preached at – it doesn’t work #sxsw #newsbrands
— Charlotte Catteeuw (@CharlottCatt) March 15, 2015
.@johnavlon “Millennials are engaged in news, but it shouldn’t taste like medicine!” #newsbrands
— Christian Hanke (@christianhanke) March 15, 2015
Avalon: Being smart helps attract millennials. Smaller but deeper, more loyal audience.#newsbrands #swxw2015
— Lee Horwich (@lhorwich) March 15, 2015
If you enter spaces where #millennials are, they’re like “what are you doing here”? It’s a whole new creepiness factor #newsbrands #SXSW
— Charlotte Catteeuw (@CharlottCatt) March 15, 2015
Breaking news and social media
A news brand has a very specific brand proposition. It’s an individual relationship based on values #newsbrands @johnavlon @dailybeast
— Charlotte Catteeuw (@CharlottCatt) March 15, 2015
Breaking news stands out in social media feeds @JohnAvlon #newsbrands #SXSWInteractive
— Tony Elkins (@telkinsjr) March 15, 2015
A news brand has a very specific brand proposition. It’s an individual relationship based on values #newsbrands @johnavlon @dailybeast
— Charlotte Catteeuw (@CharlottCatt) March 15, 2015
Digital news experience in general are pretty awful – they don’t have a lot of empathy for the users #newsbrands #SXSW @dailybeast
— Charlotte Catteeuw (@CharlottCatt) March 15, 2015
What we have to not forget is “Respect readers intelligence and the use of their time” – with @thedailybeast at #sxsw#newsbrands#SXSWqc
— Substance stratégies (@substance_strat) March 15, 2015
Image credit: Twitter
