How the Fans Played IPL on Twitter: The seven week gala event with a total of 60 matches recorded over 10.6 million tweets, this year. Fan following of @IPL has increased by 300 per cent in the past three years, reaching yet another milestone. The @IPL brought fans even closer with the event by publishing 32x more video tweets.
IPL playoffs see spike in viewership: According to data shared by BARC India (India | 4+ | Impressions´000s | Wk21 | only Live Match), the qualifier 1 match played between Gujarat Lions and Royal Challengers Bangalore on May 24 garnered 27219 Impressions. The eliminator match was played between Sunrisers Hyderabad and Kolkata Knight Riders, which gained a viewership of 22024 Impressions. Gujarat Lions and Sunrisers Hyderabad played the second qualifier which got 23056 Impressions.
Get the Oont, says Tata CLiQ first ad campaign, starring camel: The recently launched online shopping portal Tata CLiQ has come up with a one-of-its-own-kind quirky ad on the digital space. The agency behind the ad film is Cartwheel Creative. The title for the ad campaign is #Surething.
‘Be You’ and make your own fashion statement with Jabong: Bates CHI&Partners and Harvey B Brown have together conceptualised Jabong’s new ad campaign ‘Be You,’ celebrating diversity.
What’s Your Problem beefs up its creative team with four new senior appointments: What’s Your Problem has beefed up their creative team with four new senior level appointments. Divya Saxena joins the agency as a founder and the fifth member of the core team, which includes Amit and Praful Akali, Huzefa Roowala and Hammad Khan. Saxena takes charge as director – creative and design.