How Only LinkedIn Benefits From The Breakup With Twitter

An article on how only LinkedIn benefits from the breakup with Twitter

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Back in 2009, when Twitter was still evolving as a platform for real-time information sharing, it also led to a spree of associations with other networks. And one such partnership was formed between Twitter and LinkedIn which allowed the ease of synching tweets on the LinkedIn platform with the help of hashtags #li and #in and vice versa. However, the partnership was called off last week as Ryan Roslansky informed in the Linkedin blog.

As we know the reason for the breakup is due to Twitter’s change in strategy that was highlighted by Michael Sippey in Twitter’s developer blog. Michael in his blog post primarily highlighted two things:

1. Twitter’s role in building tools that would increase the experience of Twitter.

2. And to do so Twitter is planning to provide the core Twitter experience through a consistent set of products and tools.

The blog post also indicated that in the coming weeks it is going to lay down strict guidelines for third-party developers. Infact LinkedIn has also stated the same reason for the breakup, clearly saying that Twitter is the one who pulled out itself from the relation.

Additionally, the developer community has not only criticized the move but in general people have appreciated the decision from the LinkedIn perspective. Hubspot did a small study showing how the breakup could affect the posting. The site ran a report on Hootsuite for keywords #in and #li from 1st January 2012 to June 28,2022 and the hashtag #in was tweeted 1,746,618 times while #li has been tweeted 192,873 times. It’s quite clear that people actively synch tweets to LinkedIn but I believe that this move may create some kind of frustration for users initially but LinkedIn will definitely benefit from this move.

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How LinkedIn will benefit from this breakup

The move that has been overall appreciated by users is due to the two reasons listed below.

1. Will increase activity on Linkedin: Today most of the networks have features to synch updates to other networks. Twitter’s feature of synching tweets on LinkedIn platform had made most of us lazy and also brought down the activity on LinkedIn. The new move will not only force people to log into LinkedIn but increase  engagement too.

2.  Will have less spam: ‘LinkedIn would have less of spam’ is one of the biggest reason for which most of the users have appreciated the move. Synching updates is not bad but then we need to maintain a balance. People were getting annoyed to see their professional network turning into a network of retweets and hashtags, thus ending up creating more and more spam. The breakup has definitely helped to reduce spam on LinkedIn, which anyways is spammed most of the times.

I consider the move to be good for LinkedIn but not for Twitter. Do you think this will make you log into LinkedIn more regularly?