How Marriott Uses WeChat, Facebook Expands Audience Network

Global digital news - WeChat is becoming a key channel for hotel chains to stay connected with customers in Asia, Facebook is also representing that the quality of its Audience Network ads is higher than general mobile ads, and more

WeChat Numbers

Spotify Will Now Let Brands Sponsor the Most Popular Playlists: Spotify has begun letting brands sponsor the most popular playlists curated by the music streaming service, offering advertisers a way to match music with a message. Sponsored Playlists, as they’re called, match a marketer with a playlist that lines up with a certain audience they have in mind based on campaign objectives.

How Marriott uses WeChat in China: With Chinese tourists spending $215 billion last year, up 53 percent from the year prior, WeChat is becoming a key channel for hotel chains including Marriott, Hyatt, Sheraton and Shangri-La to stay connected with customers in the Asia.

Facebook expands Audience Network reach beyond just its users — to everyone: Two years ago Facebook launched the Facebook Audience Network as part of an effort to expand the reach of Facebook ads outside of the boundaries of Facebook itself. Facebook users could then be targeted on third party mobile apps and, as of earlier this year, mobile websites in the network.

Facebook appoints Patrick Walker to head media partnerships for EMEA: Facebook has appointed Patrick Walker, responsible for launching YouTube in the EMEA region, as director of media partnerships EMEA, to guide media companies’ strategies across Facebook’s products.

Reddit launches native image sharing tool, dumps Imgur: Reddit relied on Imgur’s platform to host and upload users’ pictures and GIFs, but in a conscious uncoupling announcement posted on Reddit’s blog last night, the self-proclaimed “front page of the internet” said that’s soon coming to an end.

Facebook Is Using This Data to Pitch Canvas Ads to Mobile-Minded Marketers: Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L’Oreal are among the brands that have run Canvas campaigns in recent months, and Facebook opened up the full-screen ad format to all marketers in February.

Fusion will now emoji the news using Facebook Messenger: Fusion readers have plenty of options when it comes to reading or watching the publication’s stories. They can go to its website, check them out on Instant Articles and catch them on TV. Now, they can get them on Facebook Messenger, too.

Twitter tunes into Spotify to soundtrack its audio cards: Whistle while you tweet with the new partnership between Twitter and Spotify. Now you can listen to 30-second previews of songs in your timeline and Moments thanks to Twitter’s audio cards that now support Spotify.

Snapchat raised $1.8B in a Series F round; leaked deck reveals revenues, user numbers: Earlier this week, we reported that the messaging app startup Snapchat was raising more money. Now we have more updates for you. An SEC filing has been made today with information about Snapchat’s latest Series F round, in which it has raised $1.8 billion. Separately, we’ve also obtained a leaked pitch deck, revealing Snapchat’s revenue and forecasts.