This is a guest post from one of our ardent readers, Milan Vaidya ((Milan is the Founder at Pencil Stroke. Driven by passion towards social media and looking forward to explore more and more about it)). In this post, Milan shares how the international sports are embracing social media and the effects are now being felt in the world of cricket. He further shares how the current ICC T20 world cup is using social media.
We’ve seen that sporting events these days are not lagging behind in creating a distinctive space over social network. London Olympics was the best recent example and those who’re following WWE (Presence over 145 countries worldwide), would know that ever since they’ve started using Twitter campaigns for their weekly and main events, their hashtags are trending top on worldwide trends (Not in India as there’s no live broadcast).
These days, even some of the matches are decided over number of tweets received for a particular type of match. And in the month of July, their super show “RAW-1000” broke records of TV, social media.
Social media identity for cricketers is not a new trend. All major cricketers, commentators, cricket historians, coaches, etc. have their social network address and they interact with fans on a routine basis. During his tough times, we saw Yuvraj Singh interact with fans through Twitter and he received some great support from the fans as well for his courage.
When Sachin Tendulkar joined Twitter, it became a breaking news for our news hungry people and we recently saw that “The god of Cricket” has officially joined Facebook through his page and reached to almost 1 million mark in some 8 days (However, a page managed by some fans is also getting huge amount of attraction on likes per day since the news came out – reached to almost 8 million likes).
Cricketing events on social media
Keeping the personal spaces aside, let’s have a look at the cricketing events. Cricket Australia is planning to introduce social media campaigns for this year’s edition of their Big Bash League after receiving great amount of traffic on their official website with more than 3 million page views during last year’s edition.
We’ve seen some good social media campaigns of DLF IPL on Twitter which uses #IPL for participation. Franchise teams from IPL have also created their successful presence over social networks. Mumbai Indians registers more than 2.8 million fans on Facebook while KKR and CSK have got more than 1 million fans.
Recently, ICC has officially launched social media campaigns for the ongoing T20 world cup at Sri Lanka. They’ve come out with official Twitter hashtag, #wt20 through which fans can get the maximum broadcast feed on twitter and to express their views about the event and the matches to make the event the most social cricketing event ever. They’ve also come out with a separate Twitter handle @wt20scores for the latest scores and happenings of the ongoing matches. In addition to that, they’ve also come up with the official event page on Twitter (just like we had during Olympics – 2012) which will showcase tweets from prominent journalists, cricketers, coaches and commentators.
Furthermore, ICC has also joined hands with their commercial partners like Emirates Airlines through “flock to unlock” campaign which will be promoted through #wt20. ICC will be using their social media spaces as well for the event. ICC’s official Facebook page and Twitter account will showcase some unseen pictures, footages and interviews from the event.
Though this is just the beginning of Cricket on Social media but we expect more to come from the upcoming events as we’re experiencing that Cricket is turning out to be the biggest brand in India. The business aspects possible with cricket are really shaping up at a very rapid pace. However, it remains to be seen if cricket could create the same amount of buzz on social media like football or the Olympics have done previously.