Find Out How BuzzFeed Is Getting 200M Unique Views Per Month #SXSW

BuzzFeed CEO Jonah Peretti spoke about Buzzfeed's huge growth, the business model, international growth and the road ahead with mobile


Today every traditional and online media content publishing sites are worried about the massive appreciation for listicle stories and it’s creator BuzzFeed. Last year the online media company was valued about $850 million after it received its fifth round of funding of $50M from Andreessen Horowitz. Not only it is one of the rapidly growing sites in numbers and revenue, BuzzFeed has also given rise to various clones around the globe.

Read more: Day one, two and three coverage at SXSW Interactive 2015

But what keeps it growing, is it just the change of human behavior towards content consumption on social media or is there more to it? On the first day of SXSW Interactive 2015, Dao Nguyen, the head of data and growth at BuzzFeed talked about “The Art and Science of Shareability.” To talk more about the growth and learnings, BuzzFeed CEO Jonah Peretti took on a packed stage on the fourth day at SXSW Interactive 2015.

Listed below are some of the insights from his hour long talk at full house.

Growing reach of BuzzFeed

Content is about communication at BuzzFeed

Sharing, the important metric at BuzzFeed

BuzzFeed is also about making impact

Great impact happens from a good business model

International growth of BuzzFeed

Mobile will lead content distribution

Facebook still owns the BuzzFeed Traffic

BuzzFeed’s integrated strategy

“The Dress” that broke the internet for BuzzFeed

The Obama selfie-stick effect

Buzzfeed expanding its ecosystems to apps

Problems with legacy platforms

Ending thoughts from Peretti

Visual summarization of Peretti’s talk

Image credit: Twitter