Hotstar targets billion minutes watch time daily, Asian Paints highlights value factor in new campaign

Indian digital news of the day - The new mantra at the Twenty First Century Fox-owned Star India subsidiary Novi Digital’s Hotstar is the figure of a billion, Asian Paints brand philosophy for new campaign is ‘Kam Kharcha, Saalo Saal Charcha’, and more

Hotstar targets billion minutes watch time daily: The new mantra at the Twenty First Century Fox-owned Star India subsidiary Novi Digital’s Hotstar is the figure of a billion. Yes, a billion. Not a billion subscribers, but a billion minutes.

Asian Paints highlights value factor of Tractor Emulsion: Contract Advertising has conceptualised the campaign to bring out the brand’s philosophy of ‘Kam Kharcha, Saalo Saal Charcha’. The film aims at highlighting the value factor of the brand’s emulsions, which lasts for many years and hence does not require painting every year.

Priyanka creates ‘Reflections’ for Blenders Pride: Blenders Pride Fashion Tour has unveiled a new TV campaign with Priyanka Chopra as their brand ambassador. ‘Keep the World Guessing’ is an edgy rundown of the multi-faceted demeanor of today’s youth and their endeavor to wow the world with every step they take.

Universal Music India assigns digital duties to MindShift Interactive: MindShift Interactive, an insightful digital outreach firm, has won the digital mandate for Universal Music India. The account was won following a multi-agency pitch.

iProspect India promotes Muddassar Memon as AVP, creative and social: iProspect India, the digital performance agency from Dentsu Aegis Network, has announced the elevation of Muddassar Memon as associate vice-president (AVP), creative and social. In his new role, Memon will report to Brijesh Munyal, executive vice-president (EVP), operations, iProspect India. He will head social media and creative services for the company on a pan-India basis.

Intuit appoints former Housing CMO Nikhil Rungta as India MD: Software company Intuit has appointed Nikhil Rungta as its managing director of its India business. At the company, he will be responsible for overall business for the country and will be looking at growth for products like QuickBooks, its online business and financial management software for small businesses.