Snapchat finally enables publishers to ‘deep link’ to their Discover content: Snapchat’s enabling its publishing partners to promote their channels on Facebook and Twitter with links directly to their content, the company said today. The media partners, which include Hearst, IGN, Vox, BuzzFeed, CNN and Vice, will share links on social media apps and the mobile Web that will take people directly to their Snapchat content.
Millennials’ Growing Distrust Of Plastic Cards Pave Way For Digital Payments: According to March 2015 consumer survey data from the US Federal Reserve 24 percent of consumers have used mobile payments in some form in the past year. This can include at an offline point of sale, an in-app payment or the use of a mobile payment vehicle to transfer money to a third party or creditor.
Marketing on Reddit Is Scary, But These Success Stories Show Big Potential: Reddit is often called “the front page of the Internet,” but for many brands it’s remained a no-go zone, given the likelihood of getting flamed or trolled by anonymous users. There’s just as much potential on the social platform’s forums (called subreddits) to make money and generate influence and goodwill, but it too is fraught with danger.
Whatsapp Blocks Links To Messaging Competitor Telegram: Multiple users in the r/Telegram and r/Android subreddits say that Telegram URLs are not getting linked in Whatsapp. The issue seems to be triggered after a Whatsapp update.
Honda Hosts #OpenTheCheer Twitter Instant-Win Contest For Holiday Sales Event: The carmaker worked with RPA to craft a playful video-focused campaign that uses Twitter’s instant-win cards, which were recently introduced and not yet widely available.
Agencies love Periscope, but Twitter fails to capitalize: Twitter gets grief from Wall Street for anemic growth numbers, but it has an under-the-radar hit on its hands with ad agencies: its live-video app Periscope.
Here Comes Apple Music For Sonos: At long last Apple Music is headed to Sonos. Making good on a promise made back in June, Sonos said Monday that Apple’s new streaming music service will debut on its wireless speakers before the end of the year. Apple Music will become available as a public beta on Sonos starting December 15 with general availability to begin in early 2016.