HolidayIQ Shows How Its App Can Help You ‘Holiday Better’ In New Ad

Trip planning app HolidayIQ is out with its first TVC as part of its marketing campaign ‘Holiday Better’. The ad narrative makes great use of storytelling to avoid looking like an app demo

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The wise ones have said, “To know the road ahead, ask those coming back”, and that’s exactly what most of us do when we plan to travel. Every year before summer vacations and our final exams, life got busy asking around for interesting places to visit, where to shop and eat there, what to stay away from and what to see. But, times have changed.

Now you can have access to a whole load of information which is like a goldmine to a travel buff. Online travel forums, travel groups, travel websites and now travel planning apps have taken over. One can plan trips easily and conveniently based on ratings and reviews from travellers’ who’ve been there before.

Taking a cue from this, trip planning app HolidayIQ has rolled out its first television commercial as part of its marketing campaign ‘Holiday Better’. The ad narrative takes one through the smooth process of travel, by demonstrating how reviews by travellers help one plan their perfect holiday.

The 2-minute ad by Happy Creative Services starts with this couple checking out reviews for The Treehouse on the HolidayIQ app. One of the user review helps them with making The Treehouse as their honeymoon destination. Next it moves to two young women who check out the ‘Cave Restaurant’ on the app, and absolutely love this new discovery of food and live music inside a cave.

Then we go through travel tips for the Northeast: stay at a ‘Tea Estate’ for their home-like hospitality, tips for a ‘Jungle Trail’ and how to find the secret lake. It ends with explaining how millions of user reviews and tips like these, help you ‘Holiday Better’.

 

On the social media front, the holiday app hosted a contest with questions based on the TVC and the app. Hourly prizes included Amazon vouchers and brand merchandise designed by celebrity illustrator Alicia Souza. All one needed to do is answer along with the hashtag #HolidayBetter. Visuals with winner names and photographs were also shared on the contest day.

Engaging. Buzzy. To the point.

This year, online brands are increasingly reaching out to the masses through television. Once the TVC is rolled out, brands have started experiencing a rise in app installs. From ecommerce major Flipkart to the niche players like online furniture portals, every internet brand is out to woo the newly emerging consumer segment in the country – the mobile user who wants everything at his fingertips. Holiday IQ is also walking the same path with ‘#HolidayBetter’.

The ad makes great use of storytelling to avoid looking like an app demo, or let’s just say its an exciting app demo; one that makes its point very clear. The idea of ‘Holiday Better’ could be taken further on social media with more  user stories and engaging travel enthusiasts in brand conversations.