Following the huge success of ‘The Greatest Indian’ television series where History TV 18 asked viewers to vote for the greatest Indian after Mahatma Gandhi, the infotainment channel has now come up with another series to be telecast over the next three months as a tribute to 100 years of Indian cinema. The show titled ‘Bollywood @ 100’ will go on air at the prime time slot of 9 pm and will feature 100 moments from the past 100 years of cinema. Hosted by Director Karan Johar, Bollywood @ 100 will also ask viewers to vote for their favourite Bollywood icons through social media along with other voting mechanisms.
[email protected] is being promoted on the social media platforms of History TV18 which has a massive number of fans and followers, thanks to the promotions during TGI and consistent fan engagement. The Facebook page with more than 1.1 million followers, has shared updates about the show and a few interesting facts and tidbts about the classic movies of the yesteryears like Pyaasa, Mother India and Alam Ara. A short video promo was also shared with the fans and a little about the film that will be discussed on the evening television.
Most of the engagement seems to be focussing on the Twitter platform. With more than 5K followers on board, the channel has been creating conversations around the show using the hashtag #Bollywood100. Some very interesting and little-known facts about yesteryear actors and their personal lives have been shared through the hashtag #HistoryFacts.
Television has adopted social media to be inclusive of all its promotional activities. And, a TV series that shares unknown facts about classic films needs to have conversations on social media. These conversations in turn would certainly help drive the television series.