Here’s Everything You Missed From Facebook’s F8, Ad Blocking Costed Publishers USD 22B In 2015

Global digital media news - From chatbots in Messenger to a new open-source 360-degree camera, the most exciting F8 conference, Globally, ad blocking cost publishers close to USD 22 billion in 2015 alone , and more


Here’s everything you missed from Facebook’s F8: From chatbots in Messenger to a new open-source 360-degree camera, this year’s F8 was perhaps the most exciting F8 conference to date — and that was only the keynote. We may see a few more cool announcements on the morrow. Here’s a rundown of everything from the show, in case you missed it.

The E.W. Scripps Co. Buys Cracked for $39 Million: In an effort to court millennials and invest further in key content categories, The E.W. Scripps Co. has acquired the iconic humor brand Cracked from Demand Media. The purchase price was $39 million.

Ad blocking costed publishers USD 22 bn in 2015: Study: The report finds that globally, ad blocking cost publishers close to USD 22 billion in 2015 alone. Adblocking has been the raging debate in the industry since Apple allowed third-party apps on Safari and across apps for this purpose.

Ma’agalim by Jane Bordeaux: Jane Bordeaux, a band based in Tel Aviv, has launched a Hebrew language music video for “Ma’agalim”, using a rotating penny arcade entertainment machine to explore the concept of cycles. A wooden doll, stuck in place and time, is overtaken by every-day life scenarios. Finally the clockwork behind the scenes comes to a breaking point, sending the doll and all the characters into a new dimension.

Facebook delivers new ways for publishers make money (and get readers) from Instant Articles: Facebook is trying to sweeten the deal for Instant Articles publishers, who have been challenged in making money so far on the social network. At today’s F8 developers conference, one of Facebook’s main areas of focus was monetization for all the content makers, who have been investing resources to create for Facebook but have yet to strike it rich there.

Facebook exposes Page posts’ Reaction counts through new API: Brands are about to get a much better idea of how people feel about feel about their Facebook posts and who those people are.

Facebook Messenger positioned as replacement for mobile web, apps & SMS: As expected, at Facebook’s F8 developer conference today, the company announced Messenger Platform for third-party developers. It also announced a related “bots for Messenger” tool set that allows creation of scalable, AI-powered interactions with companies on Messenger.

Social management system Hootsuite adds new APIs to open up its platform: The Vancouver-based company is announcing three new open APIs that expand on previous integrations, for publishing, user management and URL management. This is “absolutely” a new phase for the company, vice president of platform Patience Yi told me, as it becomes “more of an open platform.”

Publishers rush to get their bots on Facebook Messenger: Publishers including CNN and Business Insider were ready with bot launches right after Facebook made its announcement at the F8 developers conference. Other publishers such as The Washington Post are still building their bots, but it’s clear that the media world does not want to let the next platform evolution occur without them on board.

Facebook brings its Instapaper-like Save button to wider web: When Facebook rolled out its Save button in July 2014, it offered an easy way for people to bookmark links posted in their news feeds to check out later. It was a Facebook-only version of read-it-later apps like Instapaper and Pocket. With 250 million people using Save each month, now Facebook is rolling out its Save button to the wider web, the company’s head of platform, Deborah Liu, announced on Tuesday at Facebook’s annual developer conference, F8, in San Francisco.

The New Yorker Today is the magazine’s new iPhone app for its online articles (plus cartoons): The New Yorker this morning launched The New Yorker Today, a new iPhone app built to offer users an up-to-date look at content from Unlike the existing New Yorker app, which is home exclusively to content from the print magazine, the new app will showcase the latest stories, blog posts, and videos from the magazine’s website — in addition to articles from the magazine and its archives.

BuzzFeed missed 2015 revenue targets and slashes 2016 projections: BuzzFeed missed its revenue target for 2015 and has slashed its internal projections for 2016 by about half, raising questions about whether the online news and entertainment network can meet the sky-high valuations put on new media groups by investors.

Forbes Launches Podcast Network: Forbes is expanding its podcast offerings with the launch of Forbes Podcasts, a name that is fairly self-explanatory. The Forbes Podcasts network consists of 10 podcasts that focus on young, entrepreneurial women.