How HDFC Life’s #StandUpOnTwitter Is Leveraging Social Media For Maximum Reach

HDFC Life’s #StandUpOnTwitter - a live standup comedy show on Twitter in association with professional comedians is leveraging social media for maximum reach

HDFC Life #StandUpOnTwitter

Stand up comedy is going places and this time it has arrived on Twitter. HDFC Life, one of India’s leading private life insurance companies is back with the second phase of its stand-up comedy on Twitter – ‘#StandUpOnTwitter’. Yesterday we told you that the second phase is coming up with a fresh trio of stand up comedians with more fun in store. Today the campaign hashtag ‘#StandUpOnTwitter’ has found a place in the top 10 Twitter trends in India!

Last year, the insurance brand braved a whole new territory in social media engagement by hosting the first ever stand-up comedy on Twitter themed #Little2Adjust. In collaboration with professional stand-up comedy actors, Siddharth Dudeja and Bhavish Ailani, the HDFC Life #StandUpOnTwitter comedy act invited twitteraties to send in their queries on relationships using the hashtag #Little2Adjust on Twitter. The duo then answered these user queries through funny videos.

For this edition of #StandUpOnTwitter, the insurance brand has brought the funny trio – Azeem Banatwalla, Karunesh Talwar and Kunal Kamra together for a live stand up comedy act on Twitter on the 9th of January 2015. The theme this time is ‘Insane Investments’.

Buzz creation: hashtag trends on Twitter

HDFC Life has ensured a decent social media buzz designed for maximum reach to the social media savvy millenials in the second phase of #StandUpOnTwitter. Several interesting contests have also ensured maximum engagement and participation on Twitter, and of course resulted into the campaign hashtag #StandUpOnTwitter trending on Twitter India trends all throughout the day.

The Facebook and Twitter pages of the brand began by sharing funny teaser videos on the campaign. Through these videos, viewers were made aware of the fun that’s coming up their way. In this 30-second video titled ‘How do you stand up on Twitter?’, you can catch a glimpse of the craziness:

This was followed with a slightly longer version released today, titled “StandUpOnTwitter to know about investments!”

Fun contests on Twitter

Parallely, the insurance brand has leveraged Twitter with cool contests where the wittiest responses are being gratified with gift vouchers. In first phase, users were asked to share witty, quirky tweets that matched the expressions of the comedians.

The second phase of contests asked users to share the insane investments made by them.

In the third phase, users needed to share selfies that matched the expressions of the comedians.

An insurance brand gets ‘friendly’

In the BFSI sector where trust and friendliness plays a vital role in brand image, HDFC Life has, once again, managed to shed off the ‘boring’ and ‘difficult to approach’ image that insurance brands always carry. It is gradually positioning itself as a more ‘friendly’ and ‘easy to connect’ kind of brand by hosting live standup comedy on Twitter with professional comedians. While the first phase last year set the stage for the insurance brand, the second phase is successfully establishing a stronger hold on the brand objective – to be a friendly brand.

Well themed around ‘Insane Investments’ with a live stand up comedy act at its core, the second phase of HDFC Life’s #StandUpOnTwitter has been creating the right amount of buzz on social media. The hilarious user responses and the campaign hashtag trending on Twitter India trends tells us the start on social has been a positive one.

Stay tuned as LI brings you all the latest updates from the second season of #StandUpOnTwitter by HDFC Life at the LI page.