Milton’s MicroWow casserole has a hot new update: Conceptualised by Ogilvy Advertising, Mumbai, the #KuchNayaSochteHain campaign shows how the product keeps food hot for four hour by heating for just four minutes.
Vodafone launches three-month free subscription for ‘Vodafone Play’: Vodafone India, the country’s second largest telecom company, will offer free subscription to its Vodafone Play app to all customers till December 31. The app offers over 14,000 film titles, 180 TV channels and a huge catalogue of music, the company said in a statement on Monday.
Zindagi goes live on Periscope with new content line-up: Zindagi, a ZEEL channel, is live-streaming its new content line-up from October 3 to October 6, from 7pm onwards, on Periscope. This will be in addition to the television telecast and will enable viewers to watch some of these shows live anytime and anywhere, on their internet connected devices. The innovative live-stream association with Periscope is a part of its marketing campaign designed to deliver both the core and surround across all traditional and digital mediums about Zindagi.
“Why do men wear white shirts to an important meeting?” asks Raymond in its new spot: The campaign has been conceptualised in-house by Raymond. A 30-second TVC is on air as is the 1.34 minute digital film on YouTube. The target audience for the product is male, 25 years and above, SEC A and A+.
Is Ranbir Kapoor trying to be a ninja in Panasonic’s new ad? Panasonic India has unveiled a new television commercial campaign for its ‘Shinobi Pro’ LED TV range with brand ambassador Ranbir Kapoor. The new TVC promotes Shinobi Pro LED TV Range with sharp features, stealth and accurate techniques. The range is inspired by the art of precision in combat exemplified by the Japanese ninja (Shinobi), and has been designed to offer customers the ultimate viewing experience. The 360-degree campaign has been conceptualised and conceived by IBD.
HDFC Bank partners with Adobe Marketing Cloud: HDFC Bank has selected Adobe Marketing Cloud platform to deliver personalised digital experiences to its 37 million customers. This multi-million dollar deal represents one of the biggest implementations of Adobe Campaign globally. In partnership with Adobe, HDFC Bank has developed a comprehensive email marketing solution based on Adobe Campaign that will span multiple outbound channels including email, SMS, social and mobile apps.
Myntra scripts poetic ode on self-confident women, for All About You: All About You, Bollywood actor Deepika Padukone’s fashion label in association with Myntra, has launched its first brand campaign. A film for the brand has been conceptualised by McCann Erickson. It adopts the theme #TereSaathTu (When you’re with you), which is also manifest in the soundtrack. It tells three stories, of three different women, in parallel. One of them is Padukone, playing herself.
Maharashtra CM Devendra Fadnavis declares Nagpur first digital district of India: Chief Minister Devendra Fadnavis Sunday declared Nagpur as the first digital district of India. At a function in Mumbai, he said all 29,000 gram panchayats across Maharashtra would be digitally transformed by December 2018.