Snapdeal Plans to Spend Rs 200 Crore on Marketing for Diwali: In the run up to Diwali, Snapdeal, an online marketplace, has announced that it will be spending more than Rs 200 Crores on a 360 degree marketing campaign, over the next 60 days.
Flipkart takes on Amazon Prime with ‘Flipkart Assured’: Flipkart has recently introduced ‘Flipkart Assured’ or ‘F-Assured’, a service to ensure speedy delivery of products to its customers. This comes just few weeks after Amazon launched their subscription service ‘Amazon Prime’ service in India.
Havas Media Group launches #HavasTenOnTen campaign: Havas Media Group, India has launched the #HavasTenOnTen campaign to celebrate ten years of operations in the Indian media industry as an independent media agency. #HavasTenOnTen will be celebrated by its 400 member team spread across Gurgaon (HO), Mumbai, Pune, Bangalore, Kolkata, Hyderabad over the next 10 days with the final showdown in Agra.
Maxus Content, The Viral Fever & Tata Motors bring alive ‘Tripling’ with Tiago: Maxus Content, the content solutions arm of Maxus has unveiled its next branded content project with The Viral Fever for Tata Motors. The brand new mega web series titled “Tripling” features Tata Motors’ newly launched Tiago as a focal point in an enriching story told by some of India’s best storytellers from The Viral Fever.
SonyLIV rolls out #WohHaareNahin campaign: SonyLIV has rolled out a new campaign to laud the efforts of the Indian Rio Olympics contingent. The campaign highlights how Indian athletes had to overcome several odds in order to win a place at the Games, and is a fitting tribute to the effort of the country’s Rio Olympics contingent.
Internet Moguls wins digital mandate for Ramee Group of Hotels: Internet Moguls, a 360-degree strategic digital solutions company has been announced as the official digital marketing agency for Ramee Group of Hotels. Presently, the Ramee Group operates 42 hotels, resorts and apartments in India, UAE, Oman and Bahrain.
‘Jhatka Mana Hai’, says Bajaj Platina Comfortec: Bajaj Platina, a brand traditionally known for its mileage, has a completely new story to tell this time — a campaign that centres on commuters who ride for long hours on bad roads and suffer from back pain. The new Platina Comfortec has been differentiated by its superior riding comfort since it gives 20 per cent less jerks compared to leading competitors. The campaign also positions it as ‘the most comfortable bike in the category’.
Deepika shows how it feels new again flying with Vistara: Conceptualised by Mullen Lintas, the TVC intersperses shots of Padukone and the inner child in her enjoying the flight. It takes viewers through the services provided by Vistara and the experience of flying with the carrier.