1. Ogilvy Gurgaon strengthens leadership team: Ogilvy has made a few appointments to its Gurgaon branch. Alok Sinha, Chandana Agarwal and Namrata Balwani have been brought on board in different capacities.

2. India will continue to increase adspend at the fastest rate in 2016: Warc forecast: Warc, the marketing intelligence service, expects global advertising spend (based on 12 major markets) to increase by 2.3 per cent at current prices in 2015, according to its latest International Ad Forecast. This represents a downgrade of 2.5pp from the 4.8 per cent growth forecast in our previous report in December. Warc has anticipated further growth of 4.5 per cent next year.

3. SET’s Marketing Head Gaurav Seth puts in his papers: After a stint of more than six years, Gaurav Seth, Senior Vice-President and Head-Marketing at Sony Entertainment Television, has put in his papers.

4. Go Dutch and explore Europe, says KLM India: KLM Royal Dutch Airlines has launched a digital campaign called #LetsGoDutch to fulfil travel dreams of its patrons.

5. Big B not to charge fee for DD Kisan after uproar on social media: Veteran actor Amitabh Bachchan will not charge fees while endorsing for Doordarshan Kisan, following a furore on the social media over the high amount of his fees, which prompted Mr Bachchan’s office to amend the previous contract with Doordarshan and to work pro-bono.

6. PM vs CM: A hashtag battle between #ThullaKejri and #NithallaModi: The ongoing tug-of-war between chief minister Arvind Kejriwal and Delhi Police was reflected on social media as #ThullaKejri became the top Twitter trend late on Monday evening. But, by Tuesday morning, the game changed with #NithallaModi emerging as the top trend.