The newly created position at Indigo Consulting will have Hardikar work closely with managing director, Vikas Tandon to help strengthen and grow the agency’s business nationally and internationally, and help clients get more from their digital marketing.
Prior to joining Indigo Consulting, Hardikar was working with OgilvyOne as senior VP, Ecommerce & CRM. He led the agency’s ecommerce and CRM practice nationally, managing clients’ needs end to end.
Hardikar, who comes with 17 years of experience in the industry, is credited with launching India’s first coalition loyalty programme, iMint (now Payback). Prior to OgilvyOne he has been associated with Rediff.com, heading the company’s online sales division, Rediffshopping.
Along with Hardikar, the agency has also roped in Rimjhim Ray in the capacity of AVP, Strategy & Client Services and Hanisha Vaswani, who joins as business head of the agency’s Delhi office. Ray joins Indigo Consulting from Tata Consultancy Services, where she headed the company’s social media strategy department. In her new role as AVP, Strategy & Client Services, she will be responsible for steering the digital initiatives of key accounts, while also helping to expand the agency’s portfolio.
Vaswani, who was previously with Edelman, will be responsible for brand building, content, and engagement strategies for clients such as HP, GM, GE, Shell, Juniper Networks, and the first Indian Grand Prix. The focus for her would be building new and managing the existing customers at the agency’s Delhi office.
In 2012 full-service interactive and technology agency Indigo Consulting was acquired by The Publicis Groupe as part of its strategy to double the size of its India business by 2015. Indigo Consulting which is still working as an independent agency and churning out some great work under the umbrella of The Publicis Groupe, was conceived by Vikas Tandon in late 2000.
In a conversation over Skype, Vikas had shared his thoughts on how the digital industry has evolved in the country, interesting integrated campaigns from Indigo and how crucial is analytics in today’s times. The recent hiring at crucial positions is good news for the agency which has a client list comprising Godrej Nature’s Basket, ICICI Bank, Asian Paints, Axis Bank, HDFC Bank, Liberty Videocon General Insurance, Max Life Insurance and Kalpataru.