Groupon Buys Old Rival LivingSocial, Facebook is rolling out PayPal payments on Messenger

Global digital news - Groupon agreed to buy its old rival LivingSocial, Facebook and PayPal are joining forces to integrate the online payments system with Messenger, and more

Groupon Buys Old Rival LivingSocial: Groupon agreed to buy LivingSocial, absorbing an old rival in the once-fierce war between companies offering daily deals via e-mail.

Giphy Is Serving Up 1 Billion GIFs a Day, but Is It Making Any Money?: GIFs are slowly but surely taking over the world. Today, Giphy announced in a lengthy blog post that it’s delivering more than 1 billion of them every day and that viewers spend more than two hours watching the endlessly looping video daily.

Svedka First World Horrors: Svedka Vodka has launched a campaign depicting the most horrific things that could happen to a millennial during the Halloween season. Three Svedka First World Horrors Halloween-themed videos, Likes, Space, and Text, explore the nightmares associated with cellphone usage. SVEDKA Vodka is a brand rooted in cheeky humour, so the first world horrors are not your typical nightmarish scene. Instead, they bring to life deeply disturbing moments like not getting a text back from that girl you’re crushing on.

Snapchat Seeks to Raise as Much as $4 Billion in IPO: Snapchat will seek to raise as much as $4 billion in its planned initial public offering, according to people familiar with the matter. The IPO could value Snapchat at about $25 billion to $35 billion, the people said, asking not to be identified as the details aren’t public.

Snaplytics Debuts Snapchat Measurement Tool With API Workaround: Snaplytics, a third-party Snapchat measurement vendor, came out of beta Wednesday after spending more than a year developing the hardware and software needed to pull marketing insights from Snapchat accounts.

Facebook continues to see significant ad spend growth: According to Kenshoo data released this week, advertisers on the campaign management platform increased spending on Facebook (including Instagram and Facebook Audience Network) by 45 percent year over year in Q3. Click-through rates across the Facebook ecosystem have steadily risen over the past three quarters, increasing by 14 percent year over year in Q3. Kenshoo attributes the higher engagement rates to more specialized ad types and better targeting.

Snapchat stops autoplay, marketers grapple with declining view counts: When venture capitalist Hunter Walk tweeted on Sunday that views on his Snapchat Stories has dropped by 33 percent since the platform started removing its autoplay feature on Oct. 7, he struck a chord.

Nescafe sees Tumblr and other platforms as e-commerce opportunities: With a presence on platforms including Snapchat, Instagram and Viber, 78-year-old instant coffee brand Nescafé has invested in growing its relevance among so-called digital natives.

For now, TV broadcasters see Facebook Live as marketing: Facebook’s live video might rack up enormous numbers, but TV broadcasters still see it as a marketing vehicle for the cash cow of TV. When the Cleveland Cavaliers received their championship rings before the NBA season opener last night, you could have caught the pregame ceremony on TNT, which broadcast the game that followed. But the ceremony also streamed on the NBA on TNT’s Facebook page. The main purpose: drive tune-in of the actual game.

Facebook is rolling out PayPal payments and notifications for Messenger: Facebook and PayPal are joining forces to integrate the online payments system with Messenger as part of the messaging platform’s increasing focus on mobile commerce.