The GreetZap app launched by Times Mobile, promises to be a social gifting app where you can send cards and greetings to your loved ones on special occasions. The app service that promises to deliver a personal touch to their greetings, has recently introduced ‘Social Connect’ on to their app. This new feature enables the app to sync with your Facebook profile and also view birthdays of all your friends and send them birthday wishes and personalised cards right from the app itself.
How does GreetZap work?
The app when downloaded asks you to create your profile by entering your mobile number along with your name and email id. It then sends a verification pin to your number through SMS which you can confirm on the app for verifying the authenticity of your number. The app is well designed with all the needed options on the home screen. The name field is restricted to a 20 character limit which can be a challenge for people to enter their full names (The ones who do have a very long name). This might force those people to use their nicknames or short names. The app provides various options for you to wish your friend/colleague either physically or virtually (via SMS, Email or Voice).
The social connect feature can be found at the extreme left of the app and can be accessed any time. The app does promise to ‘not post on your behalf unless you ask them to’ which is a small but a good claim to have. I have seen countless apps in the past who take this liberty to post about their app on your behalf in the expectation of new registrations, which does nothing but turn off other users. These small things are what make a good app, a better one!
While integrating the app, you can then view your Facebook friend’s upcoming birthdays in the month, in a grid layout. Clicking on any of your friend’s profile lands you to the option list of wishing him in different ways. The app has pretty cool templates to start with for SMS and email based options. For email, the integration with your Google account can be an add-on to pick and choose from your Gmail contacts.
Users can choose across a plethora of regional languages to greet their loves ones through the app. You can also send your own recording to your Facebook friend. The ability to record your own personalised video and send it across is also being added to the Android app soon. You can send physical cards through the app by in app buying of cards at the price of Rs 299/- which can be delivered to your loved one’s address. The categories are extensive for different moods and occasions, and with the Father’s Day coming up soon, GreetZap is making sure to promote this event by having Jabong vouchers up for grabs, when you sign up for the service and also on their social media presence on Facebook and Twitter.
The music category is still a work in progress and greetings on this category would be added soon on the app. The help/tutorial for every section can be found at the upper corner of every category, which is a good thing to have for a new user to understand the app.
How good is GreetZap in the already crowded market of gifting?
GreetZap has already seen some traction on Android with around 10K downloads on the Google Play Store and with Facebook Fans boasting of more than 100K. I specify this many a times, that logins for apps should be having social connects as a first layer of registration rather than the long list of form fill ups. GreetZap could also do with the same theory with their new addition of Facebook connect upfront, rather than adding it as an optional add-on to the user once he has provided them with their email and name (which could have been directly fetched from his Facebook profile).
The inbuilt SMS templates could have provided the option to edit the messages before sending them out. Without the ability to edit, I really don’t understand how the SMS category can be called a ‘personalised’ greeting. The personalised greeting cards appear to be somewhat expensive to me and as an average user, even though I might be tempted to use this feature, the price factor might make me find an Archies outlet to buy a new card for a far cheaper price.
The application has also been launched with Java applications for the non-smartphone audience. This is a mature step by GreetZap to reach out to the wider audience (Feature phone market still rules India) and gain some traction in the category. You can also look out to order Flowers and other gifts on their website for other options which are not available on their application.
Times Mobile has taken a step in the space of social gifting with the mobile technology to follow some other players like Badhai, Clipr, Giftbig, Giveter, etc. However going mobile and integrating social is the right thing that GreetZap has done, as it is the future. Do give GreetZap a spin and let us know what you think about it.