For Kit and Ace, Snapchat doubles as a TV channel and customer service assistant: Kit and Ace believes that young people are using Snapchat the way the rest of us do television. So the luxury retailer has been building its following organically on the platform through original TV-style episodes.
Stride Mad Intense Gum with Mouth: Stride Gum has released a new advertising campaign featuring an intense, irreverent and crucially-interactive Mouth character. The Stride Mad Intense Gum commercials feature The Mouth, a wild, outspoken, purple-hued character spreading the word about the Mad Intense, crunchy new selection of Stride Gum.
Google’s Ad Revenue Hits $19 Billion, Even as Mobile Continues to Pose Challenges: During the second quarter of 2016, Alphabet’s revenue hit $21.5 billion, a 21 percent year-over-year increase. Of that revenue, $19.1 billion came from Google’s advertising business, up from $16 billion a year ago.
Amazon revenue up 31% YoY for Q2 2016, climbs to $30.4B for the quarter: Amazon announced its Q2 2016 earnings, reporting $30.4 billion for the quarter – a 31% jump over its Q2 2015 revenue. As reported earlier this month, this year’s Amazon Prime Day was the biggest day ever for Amazon, with Prime Day worldwide orders up more then 60 percent over last year’s Prime Day.
Instagram Built an Adorably Small Oval Office for the Conventions: Instagram has designed and built a miniature version of the Oval Office for attendees of both the Democratic and Republican conventions to sit in and take photos of. The square-shaped set that includes a shin-high desk and chairs has been the scene of photo ops by the likes of journalist Jake Tapper, comedian Samantha Bee and even former Republican presidential candidate Ben Carson.
Nestle Waters launches a digital command center to collect data and market faster: Nestlé Waters has built a full-time digital lab, stationed in Salesforce’s New York offices. With the lab, Nestlé joins an expanding list of companies that have already set up their own internal digital centers, from Mastercard to Marriott.
#IBTWTF: IBT Media faces accusations of failing to pay staffers, severance: Former IBT Media employees have taken to Twitter en masse to protest the publisher’s failure to pay severance, using the hashtag #IBTWTF in a damning series of tweets.
Oracle buys NetSuite for $9.3 billion: Oracle announced today it has agreed to purchase NetSuite, a cloud-based provider of software for running a business, including enterprise resource planning, customer relationship management and e-commerce. At $109 per share in cash, the deal is valued at $9.3 billion.
Everyone Speaks Food at Small World: Small World, Google Translate’s free pop up restaurant in New York, features in #EveryoneSpeaksFood, a short film highlighting tasty dishes inspired by dozens of global cultures, artfully prepared by a cadre of 18 acclaimed chefs. The film piques interest in a pop up café featuring menus in multiple languages (necessitating diner’s use of Google Translate), and meals incorporating dishes from cuisines as far flung as Israel, Korea, Italy, Sweden and Ireland. Everyone speaks food.
IAB Study Says 26% of Desktop Users Turn On Ad Blockers: According to a new IAB report, 26 percent of desktop users and 15 percent of mobile consumers use blockers to remove ads from publishers’ websites. Roughly 32 percent of ad blockers across both groups are males between 18 and 34, and 22 percent are women of the same age.
Facebook Rides Video to More Than $6 Billion in Ad Sales: Facebook also is trying to capture more live video views with streaming content coming right into the platform from top publishers and media companies, although it has yet to incorporate advertising into its live push.
SurveyMonkey study finds social media apps ruled mobile in first half of 2016: A new study from SurveyMonkey Intelligence revealed the 30 most-downloaded and most-used apps in the American iOS and Android app stores so far this year. Social media apps like Facebook, Snapchat and Instagram ruled over mobile games in the first six months of 2016.
People are more addicted to Facebook than ever: People are using Facebook more than ever. At the beginning of 2011, 55% of the people who used Facebook every month also used it every day. Now, the percentage is 66%.
Twitter will stream ELeague finals as it pushes to live esports broadcasting: Twitter has inked yet another deal to live stream sports, adding to its roster of partnerships with the NFL, MLB, NHL, NBA and Pac-12. But this one’s a little more unconventional. Twitter has partnered with the ELeague to broadcast the semifinals and championship of the esports competition taking place in Atlanta this weekend.