Google Revamps Google+, Gawker to Become Politics Site

Global digital marketing stories that include Google Revamps Google+, Gawker to Become Politics Site

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1. Google Revamps Google+ To Focus On Communities & Collections: Today, the search giant announced that it’s redesigning Google+ and putting the focus on two of the features Google+ users like the best: Communities and Collections.

2. Bitly Launches Tool For Channelizing Its Short Links: Called Bitly Campaigns, the new product allows marketers to create and designate groups of links for a given channel, and then compare the campaign performance of paid, earned and owned channels in a dashboard.

3. Barnes & Noble Lady Gaga & Tony Bennett: Barnes & Noble has launched a new advertising campaign, “You Never Know Who You’ll Meet at Barnes & Noble”, featuring singers Lady Gaga and Tony Bennett. Gaga and Bennett enter one of the company’s brick-and-mortar locations separately, and belt out their jazziest rendition of “Baby, It’s Cold Outside.” At the end, they coincidentally find each other in the store as a voiceover says, “You’ll never know who you’ll meet at Barnes & Noble.”

4. How Breaking News is trying to win the lock screen: Relevancy is the name of the game for Breaking News, a startup owned by NBC News that works by scouring the Web for news, then sends out alerts about it. News can come from eyewitnesses or traditional news outlets; Breaking News sends referral traffic to the latter when users click on story links in the app. In a way, that flips the popular digital publishing model, where the goal is to amass as big an audience as possible and keep visitors clicking around the site, which can result in the use of specious tactics like grabby headlines and slideshows.

5. This Instagram Hack for Friendsgiving Has a Heavy Amazon and Pinterest Push: A quick Instagram search brings up more than 240,800 photos with the hashtag #Friendsgiving and another 54,000 pics posted with #Friendsday, two made-up celebrations milllennials have largely backed over the past few years with celebrations involving potluck-style meals and DIY crafts.

6. Edward Snowden says it’s your ‘duty’ to install ad blockers: In an interview with The Intercept, the government surveillance whistleblower gave some advice on how average citizens can shield their privacy online. One of the less obvious security tips: flip on an ad blocker.

7. The Guardian thinks customized ads can stem ad blocking: As ad blocking in the U.K. continues to gain traction, The Guardian is eyeing how to create more customized ad experiences that are good enough to combat it.

8. Marketers spend five times more to reach Millennials versus other groups: A new research report from the ad data and analysis firm Turn says advertisers are spending 500 percent more on digital media to reach Millennials than on media to reach all other consumer groups. Millennials are ages 18 through 35. There are 75 million of them in the U.S. And they have the expendable income that advertisers want. Badly.

9. Instagram to review apps using its API for platform consistency: Instagram has announced it’s going to be reviewing new and existing third-party apps starting December 3 in order to maintain the quality of the ecosystem. The photo-sharing social network publicized several platform changes around which apps will have access to its API in order to “set up a more sustainable environment built around authentic experiences on the platform.”

10. Gawker to Become Politics Site in Broad Restructuring: Gawker.com, which has focused primarily on the media world, will shift to covering politics, specifically the 2016 presidential campaign, under the direction of the website’s new editor in chief Alex Pareene.