2.2 billion views: How NBCU and BuzzFeed scored on Snapchat during Rio Olympics: NBCUniversal decided to turn over the keys to its Snapchat account to BuzzFeed for the Olympics. The move seems to have paid off to the tune of 35 million viewers over two weeks.
How Kik’s director of expression creates the future of messaging: As mobile messaging app Kik’s director of expression, he’s in charge of managing how the app’s hundreds of millions of registered users (it does not break out monthly users) interact, not just with one another but with the growing stable of bots on Kik.
Snapchat Is Reportedly on Pace to Reach 217 Million Users by the End of 2017: An eMarketer report Tuesday revealed that the social app—which claims to have 150 million daily users worldwide—would grow by 27.2 percent during 2016 and then another 13.6 percent next year. That would put Snapchat at 217 million users by the end of 2017.
Twitter adds a button for people to direct message businesses from their sites: Now, four months after Facebook rolled out links businesses could put on their sites, ads (anywhere really) that people can click on to contact a business through Messenger, Twitter is rolling out a button businesses can put on their sites that people can click on to direct message a business through Twitter.
Inside City AM’s branded content revenue ambitions: London daily newspaper City AM is carving a new revenue stream by letting advertisers publish directly to its site, and has signed its first client, Invest Edinburgh, in a six-month £60,000 ($80,000) deal.
Inside Backstage: YouTube’s plan to bring photos, polls, and text to the video service: Amid competition from Facebook, Snapchat, and Twitter, YouTube is developing a feature internally called Backstage where users can share photos, polls, links, text posts, and videos with their subscribers. Backstage is expected to launch by the end of the year, possibly this fall, on mobile and desktop, initially with select popular YouTube accounts and with limited features, VentureBeat has learned.
UK news industry could lose £500m in revenue to online platforms over next decade, report warns: The figure is equal to 10-15 per cent of the industry’s revenues, according to the “Is Content King After All?” report, published today by Global consulting firm OC&C Strategy Consultants.
Google removes AdSense 3-ads-per-page limit, focuses on content-to-ad balance: Google has removed the policy of limiting AdSense ads to three ads per page. The move can largely be seen as a response to mobile, on which pages have turned into never-ending streams and a specific ads-per-page policy doesn’t make much sense.