1. Instagram Search Arrives For Web Users: Desktop users will now have the ability to search hashtags, locations & accounts thanks to a new search feature from Instagram.

2. FB launches its targeting feature for Aussie marketers: Marketers in Australia will soon have access to Partner Categories, a feature that allows marketers to reach audience segments based on people’s interests off Facebook. This offers the ability to create a more relevant ad experience for people on Facebook. Australia is the first market in APAC to open up partner categories. Partner Categories are already live in the US, UK, France and Germany.

3. Bing Native Ads Launch In Beta Across MSN.com: Microsoft’s search advertising platform Bing Ads is expanding reach with the beta launch of Bing Native Ads. Announced Monday, the test aims to connect search intent signals with native ad experiences on MSN.com.

4. KFC wants to help you troll your friends with faux vacation snaps: KFC is here with an amusing way to troll them back. In Romania, the chain released tray liners with pictures of common holiday destinations, like beaches and cities. Your job is to “pose” in front of to make it seem like you’re in some distant land, even though you’re eating fried food.

5. Gawker Editors Quit, Saying Advertiser Pressure Led to Controversial Post Being Pulled: This morning, Tommy Craggs, executive editor at Gawker Media, and the website’s editor in chief, Max Read, resigned from their posts over the decision to remove a controversial story about a high-ranking Condé Nast executive.

6. “Unleash Your Rrrr” With Volkswagen: Deutsch LA created the “Unleash Your Rrrr” site using “deep learning” artificial intelligence. Using your computer’s webcam and microphone, the site records you making engine noises. It then creates a customized video based on the sound of your voice, matching your engine noises with existing footage of the Golf R.

7. YouTube’s Top 100 Brands Report: Monthly Views Up 55% For Branded Video Content: In its first ever report on branded video content, YouTube says video views for the top 100 brands have nearly doubled during the last year, with monthly views of branded content up 55 percent since 2014.

8. Twitter Probably Ditched Your Sweet Background To Make Ads Look Better: In an unannounced move, Twitter no longer lets you see the customized background you added in the design area of your settings on the home or notification screen pages.

9. Twitter Organizes Its Disjointed Online Safety Initiatives With The Launch Of Its “Safety Center”: Twitter hopes to further the progress by launching a “Safety Center,” which aims to put all of the resources for online safety in one easy-to-find spot: http://safety.twitter.com. Some of the resources are based on initiatives that the company has already kicked off, but it was really difficult to find detailed information about them.

10. Google+ Photos Is Shutting Down On August 1st: This one might be a bit confusing due to product naming weirdness, but here we go: Google+ Photos, the photo sharing solution built into Google’s social network Google+, is shutting down. However: Google Photos (note the lack of +) — as in the excellent, unlimited free photo host that Google launched back in May — will live on.

11. Evernote’s new CEO is former Google exec Chris O’Neill; Libin becomes executive chairman: Notetaking app company Evernote today announced that it has hired Chris O’Neill, previously an executive at Google, as its new chief executive. Phil Libin, cofounder and until now the company’s CEO, is stepping down from the position and becoming executive chairman.