Snapchat adopts Facebook-style ad targeting, Google introduces TrueView for Action ads on YouTube

Global digital news of the day - Snapchat is rolling out new ad targeting options like email, mobile device matching, Google introduced a new format for YouTube TrueView video ads, and more

Gawken is here, and Media Twitter is delighted: Just weeks after Gawker was buried and the media had paid its last respects, a parody site dedicated to tweaking its nemesis has sprung up. Called Gawken, the site promises to “open your mind to the future.” It features a number of quick posts written by pseudonyms including Tim Cook’s Toaster, Elon Musk’s Tesla (“VVRROOOOM VROOOMMMM,” it writes, not unconvincingly)

With 50 Million Daily Users in Europe, Snapchat Pitches Brands in Germany: By now, most American marketers have learned plenty about Snapchat ramping up its ad business in the U.S. Imran Khan, the company’s chief strategy officer, today gave European marketers a crash course in its ad formats including short video ads, lenses and geofilters.

Time Inc. becomes first publisher to join Apple Pay: Time Inc. is about to be the first publisher to integrate into Apple Pay. The biggest U.S. magazine publisher will announce today that iPhone users visiting the mobile sites of People, Sports Illustrated, Entertainment Weekly and Real Simple can subscribe to them using Apple Pay.

Twitter rolls out apps for Apple TV, Xbox One and Amazon’s Fire TV: Thursday Night Football isn’t the only thing premiering on TV this week. So is Twitter. Twitter is rolling out apps for Apple TV, Microsoft’s Xbox One and Amazon’s Fire TV so that people in certain regions (more on that below) will be able to catch the social network’s live stream of the NFL game and game-related tweets side-by-side on their big screens, the company announced on Wednesday.

Google introduces TrueView for Action ads on YouTube: Google introduced a new format for YouTube TrueView video ads on Wednesday: TrueView for action. With TrueView for action, advertisers can display a call-to-action banner at the base of the video during and at the end of the video. The branded banner can be tailored to a specific action goal such as “Book now,” “Get a quote” or “Learn more,” like the Mazda example from Google below.

Adblock Plus now sells ads: Adblock Plus is launching a new service that… uh, puts more ads on your screen. Rather than stripping all ads from the internet forever, Adblock Plus is hoping to replace the bad ads — anything it deems too big, too ugly, or too intrusive — with good ads, ones that are smaller, subtler, and theoretically much less annoying.

The Sun’s Facebook chatbot drove nearly half users back to its site: The Sun has been dabbling with chatbots for its football coverage with some success lately. Now, the publisher will take what it has learned to roll out more bots across other verticals, including entertainment, in the coming weeks.

I am that girl with Alessia Cara: Non-profit organization I AM THAT GIRL joins forces with 20-year old EP Entertainment/Def Jam Recordings global sensation Alessia Cara to create the “I AM YOU” empowerment campaign. The powerful message of Alessia’s new single “Scars To Your Beautiful” is the lynchpin behind her alliance with I AM THAT GIRL, the national movement that has been inspiring girls for the past six years to love, express, and be who they are through a global peer-to-peer community committed to creating a new norm for girl culture by raising the standard of how girls treat themselves.

YouTube launches YouTube Community beta for select group of video creators: YouTube has launched a special beta version of its new YouTube Community tool today — giving access to a select group of high-profile video creators. Designed to be a social platform for creators to engage with followers, YouTube Community will be housed under a new “Community” tab on the user’s YouTube channel.

Snapchat adopts Facebook-style ad targeting like email, mobile device matching: Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type of retargeting that Snapchat really doesn’t like.

Vimeo launches Vimeo Business — a video hosting & marketing plan aimed at SMBs: Video hosting platform Vimeo has launched a new membership plan aimed at small businesses, startups and agencies, offering professional-level video hosting, marketing and analytics services.