Google Debuts ‘Real-Time Ads’, IBM In Talks To Buy UStream

Global digital media news - Google rolled out a new ad product called Real-Time Ads at a press event in New York, IBM is in advanced talks to acquire live video platform UStream, and more

Google Debuts ‘Real-Time Ads’ To Drive Live Engagement: Google sounds more and more like Twitter, heralding ways marketers can tap into live events for engagement. As such, the company on Wednesday rolled out a new ad product called Real-Time Ads at a press event in New York. With Real-Time Ads, Google aims to capitalize on the ripple effect of live events, such as sports events, political rallies or awards shows, along with all of the consumer and brand conversations that arise because of them.

Honeyvr recreates the 1906 san francisco quake and more in trailer of upcoming vr films: Virtual reality content company HoneyVR unveiled a trailer showcasing 20 of more than 50 upcoming virtual reality films the company plans to release. The films are set to be released this spring, and are part of HoneyVR’s goal to release more than 200 VR films by the end of the year.

Yahoo launches native ads via BrightRoll Exchange: Yahoo, Inc. has rolled out programmatic native advertising on the BrightRoll Exchange. Advertisers, DSPs and agency trading desks leveraging the BrightRoll Exchange for display advertising will now also have access to bid on native mobile inventory via a new API that aligns with the IAB OpenRTB 2.3 standard.

New marshmallow Peeps social media campaign targets millennial moms: With the presidential campaigns running hot and strong, Just Born Quality Confections has hired a Madison Avenue firm to run a Peeps marketing set that targets millennial moms by offering an election of its own. The Terri and Sandy Solution firm will pit groundhogs against the Peeps chicks in a series of videos on Twitter, Facebook, and YouTube to determine which will be crowned “the true sign of spring.”

IBM In Talks to Buy UStream: IBM is in advanced talks to acquire live video platform UStream, according to multiple sources familiar with the deal. The acquisition is expected to be valued at around $130 million in cash, plus possible earn-outs and employee retention packages.

LinkedIn is once again driving big traffic to publishers: LinkedIn giveth and LinkedIn taketh away. Now, LinkedIn giveth back again. The social network has had a schizophrenic relationship with publishers. At one point, it was a small but reliable referral source, then it turned off the traffic hose. Now, LinkedIn is getting back in publishers’ good graces by significantly ramping up the amount of traffic it sends out.

Twitter’s Stock Surged, Then Slipped on Takeover Speculation: Twitter’s stock received a healthy boost Wednesday afternoon thanks to market speculation that the media giant News Corp may be interested in some kind of acquisition or stock takeover.