TapFwd Raises $3 Million, Rolls Out Mobile Data Marketplace: TapFwd, a mobile data marketplace founded by two LiveRamp vets, raised a $3 million seed round led by Partech Ventures. TapFwd matches online and offline data sets to mobile device IDs and then sells these data sets to help advertisers target campaigns. The rough analogy is “a BlueKai built from the ground up for mobile,” said TapFwd CEO Alex Wasserman.
Parking Lot Prostate Exam Project: Prostate Cancer Canada marked Prostate Cancer Awareness Month in September with a fun ambient campaign using pay machines in Toronto parking lots. Stickers were placed over the slot where drivers insert their fingers to retrieve their parking ticket. Above the slot are the words, “A prostate exam is this easy. Early detection saves lives.
Guardian creates in-house virtual reality team: Guardian News and Media has created an in-house virtual reality team, becoming one of the first UK news media publishers to invest dedicated resources in the emerging technology.
Yahoo’s new Newsroom social app is ‘Reddit for the masses,’ exec says: Yahoo is getting social, and its vehicle? A new news-centric app called Yahoo Newsroom. The new core mobile app from Yahoo hopes to make it “easier to discover content relevant to you, and to participate in conversations around issues you are passionate about.”
Google debuts new Pixel phone, Google Home & Google Assistant: Google unveiled its new Google Pixel phone today and began taking orders for its previously announced Google Home hands-free home assistant. Those were the stars of a special event focused on new Google hardware, underpinned by the new Google Assistant.
Pinterest hires former Twitter exec Todd Morgenfeld as its first CFO: Pinterest has hired its first chief financial officer, Todd Morgenfeld — who was most recently vice president of finance at Twitter — the company said today. He was at Twitter for about a year and a half before joining Pinterest.
Google Home is smart, loud, and kind of cute: It’s finally here, the smart speaker that Google announced in May at its I/O conference. And the biggest thing to know is that it’s priced to beat its main competitor, at $129 to the Echo’s $179. I got a brief chance to mess around with the Home last week at Google’s campus in Mountain View, and my takeaway is that it has a decent shot at giving the Echo a run for its money.