Google’s Hilarious Ads Tell You How Easy It Is To Search For Cricket This T20

The new cricket search features to run during the ICC World T20 and IPL 2016, will bring to your Google app all the news, updates, score boxes and a live commentary panel

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There’s a difference between batting average and average batting. T20 is not a 20 minute tea break. And then there’s a doosra, teesra to decode. It’s tough being a newbie to cricketing terms in a country of cricket fans. But, there’s help from search engine giant, Google. This ICC T20 World Cup season Google has come to the rescue of cricket buffs with its special cricket ‘search’ features on the Google app.

Google wants to bring to cricket fans all the news, updates about players, personalities and commentators, score boxes with in-depth game stats and a new live sports commentary panel, right on their smartphone.

Search for commentary from a wide range of players; also, when you search for cricket and ICC World Twenty20 related queries like “T20” or team names during and after matches, you’ll see real-time commentary on the match from a range of cricket stars!

These new search features that will run during the ICC World T20 2016 and the IPL 2016, is seeing a massive marketing push by Google. A set of ads by Lowe Lintas tell us how the app can keep you updated this cricket season and answer all your cricket related queries.

The 30-second spot titled ‘Cricket Score’ will leave you as perplexed as the lady in it is in the beginning. The scene is set at a billing counter where the men around her are true cricket fans, and conversing in cricket language. All the while the lady is left wondering why the rate of a pair of apples needs to go up. The guy at the counter clears her confusion when he shows the latest score on his Google app.

‘Jersey’ is this adorable father-son story. A little cricket fan is busy prepping up for the T20 matches by painting a jersey in blue, just like the Indian jersey. But the rains play spoilsport leaving him heartbroken. The father gets on to his Google app and manages to bring his son a jersey on time for a match.

Google India’s Twitter account has been sharing witty visuals to promote the new feature.

The Google blog says these are experimental features in Google Search, but who knows what they could shape into tomorrow. Finding fresh content directly from MS Dhoni, Virat Kohli, Aakash Chopra and many more on your Google app during the matches, sounds like a cool idea. Lowe Lintas’ funny ads are well supported with the witty visuals on social media.