Google AMP Supports WordPress Sites, Instagram Has 200K Advertisers

Global digital news - Google added AMP-enabled pages in its mobile search results and Wordpress gets support, Instagram has topped 200,000 advertisers, and more

How European publishers are using Google AMP: In the U.S., The Washington Post, The Wall Street Journal, Daily Mail and Mic are launch partners, while in the U.K. and the rest of Europe, The Guardian, International Business Times, Trinity Mirror, Axel Springer and others have been AMP-coding their articles.

New York magazine gets serious about video, especially on Facebook: New York Media, which owns New York magazine as well as websites Vulture, The Cut, Grub Street and Science of Us, plans to produce a lot more video going forward — with a focus on distributing the content on social platforms.

How Instagram polices its growing ad business: Facebook has created an ad monster, again. Instagram announced this week it has topped 200,000 advertisers. Despite that growth, there are few signs that users have been turned off by the rapid expansion of ads — Instagram also recently topped 400 million users.

Scrubs Star ‘Diagnoses’ Fans’ Hunger and ‘Prescribes’ Snickers’ New Candy Bar: Snickers is prescribing “cures” for hunger with the help of one of the most famous TV doctors of the early 2000s, Scrubs star Donald Faison. Faison appeared at Snickers’ “Crisper Clinic,” a pop-up event at The Grove in L.A. on Tuesday, to support the launch of the new Snickers Crisper candy bar. Visitors could provide selfies for a “hunger diagnosis” by Faison, who “treated” each of them with a free Snickers Crisper.

Facebook Launches Reactions Globally: Facebook today is launching Reactions to all users, the company announced. Facebook Reactions, which have been in the works for quite some time, extends the Like button to allow people to express other reactions, such as Love, Haha, Wow, Sad or Angry.

WordPress Sites Now Support Google’s AMP To Make Mobile Pages Load Much Faster: Google has some big plans when it comes to making the web faster on your mobile phone. The company just added AMP-enabled pages in its mobile search results. And one of the first companies supporting the new Instant Article-like format is an important one — Automattic, the company behind WordPress.com.