Going Viral: The Science of Predicting the Web #SXSW

Matt Wurst and Robyn Peterson share thoughts about collecting data patterns to predict what content is about to go viral and how to curate content that resonates

Virality_SXSW_2015

What do Animals with Hangovers, a WestJet Christmas Miracle and Barak Obama’s “Ask Me Anything” Reddit forum have in common? They grab people’s attention and spread. So what is the science behind identifying, creating and capitalizing on the digital content snowballs that grow into pop culture avalanches?

Matt Wurst and Robyn Peterson in an hour long talk share thoughts about collecting data patterns to predict what content is about to go viral and how to create and curate content that resonates.

Listed below are the insights from the hour long panel discussion – “Going Viral: The Science of Predicting the Web

Robyn from Mashable introduces prediction tool Velocity to the audience

Today data is driving creative process

ROI of your content

Trends and real time content marketing

Viral, to make it happen

Paying for viral

Image credit: Twitter