Global digital marketing campaigns that you should read this week

Global digital campaigns of last week - Otto Time Gift – Zeitgeschenk, Macys Old Friends in Thanksgiving Day parade, Johnnie Walker's intense VR campaign, and more

Otto Time Gift – Zeitgeschenk: German shopping chain Otto is running #Zeitgeschenk (Time Gift), an advertising campaign focused on the giving of time over the busy Christmas season. At the heart of the Zeitgeschenk campaign is an animation short film telling the story of a stressful year in the life of a family of three, living on the rotating hands of a large clock. As the year progresses, the hands move more and more swiftly, making it seemingly impossible for the three family members to stay connected. Finally the man, woman and son struggle to reunite in the same space and time.

Bon Appetit hunts for hungry millennials with spinoffs: Nimble, upstart publishers like BuzzFeed’s Tasty have figured out how to game the food internet with overhead cooking videos featuring concoctions that seem every bit as easy to make as they are tantalizing. Now, stalwart Bon Appétit wants to get a piece of the pie, so it’s launching a digital expansion with three new verticals coming in 2017.

Johnnie Walker’s Intense VR Campaign Shows the Consequences of Drunk Driving: While the holidays are a great time to get together with family and friends and enjoy some good food and drinks, it’s also a time when there’s a major concern around people drinking and driving. Diageo brand Johnnie Walker is celebrating the holiday season with a pretty intense virtual reality experience to hopefully stop people from getting behind the wheel after a night of drinking.

Macys Old Friends in Thanksgiving Day Parade: Macy’s, the American department store chain, is celebrating the 90th Macy’s Thanksgiving Day Parade with “Old Friends”, a commercial featuring a Santa character ballon.

OK Go The One Moment for Morton Salts: OK Go has partnered with Morton Salt, a salt products company, to release a music video for “The One Moment”. The OK Go The One Moment music video explores the slow-motion rendition of a sequence filmed in 4.2 seconds. Seven cameras powered by high speed robotic arms capture 318 events, including colored salt bursts, exploding paint buckets, gold water balloons, water melons, spray paint cans, and Fender acoustic guitars. The music video was commissioned by Morton Salt as part Walk Her Walk, a campaign to support a group of people who are bravely making a positive difference in the world.