A review about Giveter which allows you to shop smartly over the web and suggests you with gifts for your friends on Facebook depending upon their interests and activities.
Shopping is a pain when you have to hunt for the right gift. While you are doing offline shopping, you might indulge into other activities but online it becomes a pain. Apart from that, matching a gift according to one’s interest is one more challenge. Giveter, a startup is trying to solve both the problems – 1) It helps in discovering the right gift for a person depending on their age, relationship with you and occasion and 2) It also enables you to find gifts on the basis of what activities your loved ones perform on Facebook.
How does the social gifting work in Giveter?
To start with, the site requires you to log in via your Facebook account. Once you do that, the account fetches your friend list after the authentication process. The next step is to nominate a person whom you want to gift something along with the relationship details with you and the person’s age. In my case, I chose Vijay S Paul as the person whom I thought I should gift something.
The system populates a list of items based on the options I selected. So Vijay is my male friend and since he is a youth too, the system provided me with a list of preferences. The below screen grab highlights the gifts that Giveter has suggested me for Vijay.
Now I can further refine the choice of my gifts by selecting some more options such as occasion, personality, mood or prices, etc. Now I can further look to buy the product of my choice or I can browse more.
How does it stand in the social gifting space?
Giveter has a great UI and the simplicity of gifting attracts me. The other feature that caught my eye was that the gifts are shown depending on what my friend has liked. For example, Vijay is a Dark Knight fan and if you see in the above screen grab, the system has provided a gift item that is associated with his taste. Isn’t that cool?
But then it is not the sole player in this space. The closest competitor for Giveter is Badhai. Badhai is also a social gifting Facebook app which lets you buy vouchers for your friend and lets your friend redeem that at almost every large store. Giving vouchers rather than gifts makes life and gifting more easy.
Startups like 99presents, Exprestore, etc. are also trying to crack the same market. 99presents is yet to have a concrete design without glitches but Exprestore takes care of your complete shopping experience. Similar problem is with Giveter which is more of interests aggregation than providing the user a complete experience. Along with this, another essential requirement of having mobile apps is missing.
I think it’s high time we also concentrated on building Android and iOS dedicated apps to provide a different and convenient experience for users. Perhaps it is time for most of them to give a thought to this, since recently Facebook announced that it is joining the party too. The social giant is rolling out its social gifting features with the help of Karma, the mobile app that it had acquired some time back. In other words, the platform that is providing the API to all these startups to make their products intelligent, is itself starting the same service!
It would be interesting to see how the Indian startups face the heat in social gifting. Meanwhile, do give a try to Giveter and let us know what are your thoughts on it.