Gionee Goes For A Brand Makeover, Surf Excel Launches Ad Film #ReadyForLife

Indian digital news of the day - Gionee, is in the throes of a brand makeover globally, #ReadyForLife film is a narrative of how a mother urges on her son to pursue his passion for football, and more

Sons of Vikrant: Bajaj and Leo Burnett weave a touching story of our naval veterans: Right after moulding bikes from the scrap metal of the legendary aircraft carrier INS Vikrant, Bajaj Motorcycles has partnered with Leo Burnett India to weave in a single thread the stories of war veterans who have served on the first of its kind ship in the Indian Navy’s fleet.

Surf Excel attempts tearjerker; launches ad film #ReadyForLife: The film is a narrative of how a mother urges on her son to pursue his passion for football; how despite initial disappointments, the son (Atharva) perseveres and finally gets selected in the local team. As a reward, he requests his mother for a pair of football shoes. The gift gives wings to his dreams and there is no stopping him now.

Dileep Ashoka returns to McCann as Head of South India operations: Dileep Ashoka has joined McCann to head the agency’s South India operations. He is credited with establishing McCann’s significant presence in the South region in his earlier stint with McCann before he took a break from advertising for personal reasons.

Gionee launches new logo in India with a smiley on an IPL team jersey: Mobile phone maker Gionee, is in the throes of a brand makeover globally. As part of the exercise, it has unveiled a new logo in India. The core theme of the brand communication is that Gionee brings smiles on the faces of millions, through its innovative technology.

Panasonic India gives its digital mandate to Isobar India: Panasonic India has appointed Isobar, the digital agency of the Dentsu Aegis Network, as its digital agency. The mandate is for a full-service of the digital business of Panasonic.

CouponDunia revamps its brand identity; forays into Cashback: The company has rolled out a new logo, a customised piggy bank, signifying big savings. A piggy bank is universally recognised as a metaphor for savings, and cashback works similarly – accumulating your cashback earnings over a period of time will help you save big.

Housing launches Housing News to cover the real estate sector: Real estate portal Housing has launched a Housing News section, a news platform for analysis on the real estate sector. The company mentions that it will cover breaking news, market trends, legal, home finance, taxation information, expert interviews and lifestyle information in the real estate sector.

HUL promotes Rahul Welde as Global VP, Digital Transformation: Hindustan Unilever Ltd has promoted Rahul Welde to the role of Global VP, Digital Transformation. He was earlier VP of Media Unilever in Asia, Africa, Middle East, Turkey and Russia.

It’s the social media way for The Oberoi Gurgaon: The Oberoi Gurgaon has gone the Facebook way to promote its restaurants amaranta and threesixtyone. The luxury hotel has often been advertising in some elite business magazines like Harpers’ Bazaar and Business Today, amongst others, but for a certain set of static ads, the company has decided to reach out to its audience through the social media.

Reebok India appoints new Senior Marketing Director: Adidas Group India has appointed Silvia Tallon as Senior Marketing Director of Reebok India. Silvia will report directly to Dave Thomas, Managing Director, Adidas Group India.

Marc Lourdes is Director, CNN Digital Asia: CNN Digital has appointed Marc Lourdes as Director, CNN Digital Asia. Based in Hong Kong, Lourdes will lead CNN Digital’s Asia team across editorial content and multiplatform programming for CNN’s global audience during that time zone.

Brands That Walked an Extra Mile to Provide Personalized Customer Experience:  Uber Mumbai decided to go eco-friendly and started providing paperless receipts to its consumers, in order to save paper. Moreover, it launched campaign #DitchYourKeys and asked Mumbaikars to travel eco-friendly.